Jack Fisher's Official Publishing Blog

In all the years I’ve been browsing the internet, I’ve never seen something so divisive or so disruptive as cryptocurrencies. Yes, that includes both video games and internet porn. Crypto’s impact has been that profound. That impact is likely to continue in unexpected ways for years to come.

However, there is still plenty of uncertainty and confusion surrounding cryptocurrencies. I recently had dinner with my parents and my mother asked me to explain it to her. I tried. I’m pretty sure I failed. I tried to simply frame it as digital money, but that didn’t even come close to explaining what cryptocurrency is, how it works, and why it has become such a huge industry.

There are far smarter people than me who can explain what cryptocurrencies are and how they work. This video here does a decent job of explaining it to beginners who aren’t particularly tech savvy.

While I’ve been following the rise, fall, revival, and growth of cryptocurrencies for years, I didn’t actually buy any until very recently. I even wrote about my experience, which ended up being somewhat mundane. It was no different than using an ATM.

That’s somewhat illustrative of where cryptocurrencies are right now. Buying currencies like Bitcoin has never been easier. You can download any number of wallets for free on your phone. If you don’t want to link your bank account to it, then finding an ATM like I did is very easy.

If you have any spare change lying around, you can turn it into Bitcoin. That’s where we’re at now with cryptocurrencies.

The harder part at the moment is actually spending Bitcoins. While you can find numerous online merchants who take Bitcoins, you can’t exactly use them to pay your bills, buy your groceries, or just purchase something on a whim. That’s one of the biggest barriers to cryptocurrencies in general. Using it is more cumbersome than regular cash. That’s why most see Bitcoin as an investment asset rather than a usable currency.

That could change very soon, however. The reason for that change could come from the largest retail entity on this planet, Amazon. If ever there was a company that could completely change the way we see and use cryptocurrencies, it’s this one. It may ultimately make Jeff Bezos even richer than he already is, but let’s table that concern for a moment.

This isn’t just me speculating. There was a recent rumor among the business world that Amazon was looking to start accepting Bitcoins as a payment method. While Amazon ultimately shot down that rumor, they did not say they would never accept Bitcoins.

In fact, I would go so far as to say it’s only a matter of time before Amazon starts accepting cryptocurrencies in some capacity. There’s just too much money to be made from doing so and Amazon, like all big businesses, is always looking to grow. This would be one way of doing that and it’s impossible to overstate the larger impact that would have.

For one, it would send shockwaves through all currency markets, crypto and otherwise, more so than a million tweets by Elon Musk. Suddenly, this asset isn’t just an investment vehicle anymore. It’s a form of money with an actual use.

Amazon is already the biggest retailer in the world. It’s also becoming one of the largest grocery chains. It still has some competition, mostly through companies like Walmart. None of them accept Bitcoin yet, but you can be reasonably certain that as soon as one of them takes that leap, the others will follow.

Beyond just being a novel payment method, Amazon accepting Bitcoins could have a far broader change. One of the main driving forces behind the development of cryptocurrencies is that this is money that has no boarders. It doesn’t matter where you are in this world. You could be in America, China, or the middle of Africa. So long as you have an internet connection, you can access this currency.

For companies like Amazon, that means accessing a customer base that has been traditionally inaccessible. There are over a billion people in this world who have no bank accounts. In some parts of the world, their currency just isn’t usable for companies like Amazon. Converting them to other currencies is already a hassle. Bitcoin could change that.

By accepting Bitcoin, Amazon and other retailers like it have the potential to the entire world in ways that weren’t possible until recently. If they’re going to keep growing, they need those customers and, like it or not, these people need Amazon. Opening more people up to an accessible market can only help get goods to people who need them.

All that being said, I can also understand why Amazon and other large retailers might resist accepting cryptocurrencies. Beyond them just being too loosely regulated, their volatile nature could be a problem for large retailers.

I can attest to that volatility personally. When I bought my first Bitcoins, the price was around $35,000. Then, it shot up to over $60,000 for a while. A few months later, it crashed to the point where it was worth less than my initial investment. It eventually recovered, but that’s a lot of instability for a currency.

That’s something I’m sure Amazon is aware of. By taking Bitcoins as payments, they’re also accepting its wild volatility. All those Bitcoins that paid for all those goods could be worth a thousand dollars one day and worth a fraction of that the next. Even if Bitcoin represents only a small portion of payment, that’s sure to create some anxiety among investors.

Given the current state of the economy and the world, as a whole, I understand why Amazon would hold off on diving into cryptocurrencies. For a large, publicly traded company, anything that makes the stock price or the overall value of its assets less certain might just be too much to handle for now.

It may not happen this year. It may not even happen next year. However, I’m not among those who think all cryptocurrencies are a scam, a scheme, or a fad. These aren’t Pokémon cards or Beanie Babies. This is a valuable tool for the digital world that has the potential to open up exchange with everyone, regardless of where they live.

That tool still needs refinements. Bitcoin certainly has its flaws. That’s beyond dispute. Amazon is aware of those flaws, as well. As they are refined, currencies like Bitcoin will gain more acceptance. Amazon and other big retailers will be part of that process. When that day finally comes, expect a whole new world to emerge. I don’t claim to know what kind of world that’ll be, but I’m excited to see how it unfolds.