Tag Archives: Disney/Fox

Bringing The X-men Into The MCU: What To Do And What To Avoid

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These are exciting times for fans of Marvel and superhero movies. We thought we had reached a high point in 2012 when “The Avengers” came out. Then, we reached an even higher point this year with “Avengers: Infinity War.” Between raising the bar for superhero movies as a whole and generating billions at the box office, it seems impossible that Marvel could ascend any higher.

Well, Marvel Studios treat the impossible the same way the Hulk treats puny gods. They made Ant Man a successful movie franchise. They turned an obscure comic book featuring a talking raccoon into a multi-billion dollar phenomenon. At this point, doing the impossible is just another day at the office for Marvel and their Disney overlords.

In wake of the recent Disney/Fox merger, Kevin Feige and the brain trust at Marvel Studios will have even more tools with which to raise the bar. Even if they’re just running up the score at this point compared to the competition, there’s still plenty of room to grow now that they’ve got the entire mythos of the X-men and the Fantastic Four to work with.

This is already set to happen. Bob Iger himself has already indicated that there are plans to integrate the X-men and Fantastic Four into the MCU. How Marvel Studios will go about this is anyone’s guess and plenty of people have been sharing their guesses. I’ve tried to resist the temptation, but being a lifelong X-men fan and a lover of superhero movies in general, my restraint only goes so far.

However, I don’t want to wildly speculate or push an elaborate fan theory. Again, more than a few people have already done that. Instead, I’d like to do something a bit more generalized. Similar to my other articles on how not to screw up certain movies, I want to provide a guide of sorts.

At the very least, let’s avoid this.

I’m not going to get into specifics. Kevin Feige and a host of other people way smarter than me or anyone else on the internet are perfectly capable of handling those. Being a devout X-men fan, though, I feel like I can offer some basic pointers on what to do and what to avoid in bringing mutants into the MCU.

I think the X-men need that more than the Fantastic Four, at this point. Unlike Marvel’s First Family, the X-men entering the MCU will have far greater implications and not just because the last “Fantastic Four” movie almost killed the franchise. Mutants showing up in the MCU changes everything from what defines a superhero to how the physics of that universe operate.

At the same time, the X-men embody a particular theme, one that was relevant in 1963 when they first appeared, but has become relevant in entirely new ways in the 21st century. The last 18 years of X-men movies have tried to capture those themes, some being more successful than others. For the X-men to work in the MCU, it needs to capture those themes and get the characters right after Hugh Jackman set such a high bar.

Yes, it’s a daunting challenge, but one that Marvel Studios and their Disney overlords are more than equipped to handle. To achieve that success, and all the billions that come with it, here’s what I think they should pursue and what I think they should avoid.


Do: Tie The Events Of “Avengers: Infinity War” To Mutants (But Only Indirectly)

This is already part of the wild speculation surrounding “Avengers: Infinity War.” It would make sense to some degree, having Thanos’ universe-shaking actions lead directly to the creation and introduction of mutants in the MCU. However, I think having a direct link might undercut both the X-men and ultimate resolution of “Avengers 4.”

That’s why it would work better for both franchises if the link was indirect, at most. Part of the appeal of the MCU is that there are connections everywhere, but most of those connections are fairly loose. Sure, Dr. Strange will get a mention in “Captain America: The Winter Soldier,” but the movie doesn’t center around setting up another franchise.

Ideally, the X-men would follow the same approach. Perhaps Nick Fury mentions some strange genetic anomalies popping up. Perhaps Bruce Banner or Black Widow mentions rumors of other living weapons, which could be a reference for Weapon X. Let those small hints establish that mutants exist, but save the particulars for an actual X-men movie.


Avoid: Having Mutants Appear Without Explaining Their Absence

This is probably the most daunting challenge for Marvel Studios to date, explaining how mutants exist in the MCU and why they’ve been absent thus far. Most people with an internet connection know why the MCU could never mention the X-men. Their movie rights were owned by another studio.

Just because Disney owns Fox now doesn’t mean that mutants can just suddenly appear. It’s not like magic in “Dr. Strange” or the Asgardians in “Thor.” These forces could operate under the radar, independently, and on a small scale. Mutants, by their very nature, cannot act like that.

The most defining theme of mutants, as they exist in Marvel, is that they’re random. They manifest all over the world in every major human population, regardless of geography, culture, language, or ethnicity. That’s not something that can just be ignored while aliens invade New York or killer robots invade Sokovia.

At the very least, an X-men movie in the MCU needs to establish a valid reason for why they’ve been absent. Moreover, it can’t just be the result of experiments or mad science, which was done in Marvel’s now-defunct Ultimate line comics and is way too similar to the Inhumans, whose TV show failed miserably.

Luckily for Marvel and Disney, there’s already an established way to do this and it came from an underrated cartoon called “X-men Evolution.” In that world, mutants are there, but their existence is kept secret by Charles Xavier. The events of “The Avengers” could give them even more reasons for keeping that secret and the whole movie could be built around mutants finally coming out.

Considering how mutants have often been used to symbolize the struggle of minorities, I think that’s both appropriate and compelling.


Do: Make The First Team Of X-men Young And Idealistic

The early X-men movies were a lot of things. Upbeat wasn’t one of them. The original “X-men” trilogy was very serious, full of brooding and tension, even among the younger characters. That worked for the early 2000s when superhero movies needed to get serious after the “Batman and Robin” fiasco. It won’t work in this current era.

The original X-men were teenagers when they first donned their costumes. They weren’t hardened soldiers like Captain America. They were lovably idealistic in pursuing Charles Xavier’s dream, believing they could be the ones that change the world. Unlike most teenagers armed only with a cell phone and no adult baggage, they have the powers to actually achieve it.

The heroes in “The Avengers” already provided plenty of jaded adult perspectives. The X-men can offer the youthful, idealistic perspective that’s so endearing, but so easy to undermine. That’s how the X-men started in the comics and that’s how they’ll thrive in the MCU.


Avoid: Making Wolverine The Center Of Everything

This is a caveat that’s just as relevant today as it was in the early 2000s when the “X-men” movies first came out. Now, I love Wolverine as much as the next X-men fan, but he is not the center of the X-men’s world. As lovable as Hugh Jackman is, the world of X-men cannot and should not be defined by all things Wolverine.

I would even go so far as to keep Wolverine out of the first X-men movie that takes place in the MCU. Establish the team before bringing him into the picture because it’s inevitable that he’ll command a lot of energy. If anything, Wolverine should get his own solo movie before he meets the X-men. Having held down three movies, it wouldn’t be that much of a stretch.

Wolverine is a great character, but he can’t be the main driving force of the X-men again. He already was with the original “X-men” movies and the MCU doesn’t need to follow that path again. Let Wolverine thrive on his own. Let the X-men thrive on their own. If they can complement one another along the way, then everybody wins.


Do: Highlight What Makes Mutants Different From Other Super-powered Beings

This is something that even the comics don’t do particularly well. Within that world, mutants exist alongside all types of heroes, from gamma-powered hulks to inter-dimensional refugees to Superman rip-offs. However, mutants are still hated and feared for being different.

The reasons for that are many, but poorly fleshed out. Unlike the Inhumans or unlucky teenagers who get bit by a spider, mutants are random. They’re born with their powers and they can’t avoid them. Being a mutant is like being a particular race. You can’t change what you are. That’s exactly what makes mutants both different and disconcerting for the public.

We already saw in “Captain America: Civil War” that the governments of the world are quite anxious about controlling super-powered beings. Add mutants to the mix and the potential for conflict is even greater. The foundation is there. The X-men just have to build on it.


Avoid: Making The Hatred And Mistrust Of Mutants Seem Contrived

This plays directly into my last point, but there’s a reason it’s worth highlighting. Like the comics, the MCU already has plenty of super-powered, super-capable beings that governments and average people rightly fear. There are legitimate reasons for that fear. Most people wouldn’t trust Elon Musk with a suit of armor. Why should they trust Tony Stark?

Fear and hatred of mutants is the primary driving force of conflict in the X-men. It’s also the primary motivator for characters like Magneto. That fear and hatred has to be different than the other logistical concerns that played out in “Captain America: Civil War.”

Dealing with mutants can’t just be about holding them accountable through some international treaty. Mutants are a lot more chaotic because they’re random and not every mutant seeks to be a superhero, which is part of why Charles Xavier formed a school in the first place.

The measures in the MCU, as well as the logic behind them, need to be different. At a time when people being detained is a hot-button issue, the X-men have could be extra relevant.


Do: Establish Minor, But Relevant Links To Other MCU Characters

A big part of the appeal in the MCU is how everything seems connected. Captain America has links to Tony Stark’s father, Howard. Spider-Man has a close link to Iron Man, as well. “Thor: Ragnarok” established some ties with Dr. Strange. “Guardians of the Galaxy” created ties with Thanos that later played out in “Avengers: Infinity War.”

These kinds of links help make the MCU the box office powerhouse that it is and those links should continue in X-men. Again, the foundation is there. Carol Danvers, who is set to appear in “Captain Marvel,” already has close ties to the X-men in the comics. Wolverine even had close ties to Captain America during World War II.  Storm also has a documented, but flawed history with Black Panther.

How these links emerge depends heavily on how Marvel Studios decides to bring the X-men into the MCU. If they shake up reality or tweak the timelines, then there will be opportunities to establish these links. If they opt for something less messy, then they can just as easily focus on setting new links for future movies. Either way works, provided it’s done right.


Avoid: Creating Unnecessary Rivalries Or Conflicts

This is something that could very well happen if those connections I mentioned earlier aren’t done particularly well. I know it will be tempting for Marvel Studios to pursue a big “Avengers vs. X-men” event like the one that played out in the comics. Personally, I think that would be a mistake and not just because “Captain America: Civil War” already played that idea out.

Superheroes fighting other superheroes can be compelling, but it’s easy to overdo. It also has a nasty tendency to bring out the worst in all the characters involved. That has happened more than once in the comics, especially recently. Whenever heroes fight each other, nobody really comes off as heroes and that’s not a healthy way to develop quality characters. It just makes them seem petty.

The X-men already have a lengthy list of quality villains beyond Magneto. The original trilogy did a poor job of utilizing them. The MCU has already dealt with a significant villain problems in the past, but has since raised the bar with characters like Thanos and Erik Killmonger. Before the X-men start butting heads with the Avengers, let them clash with the likes of Sinister and Mastermold first.


Do: Let Ryan Reynolds Continue Being Deadpool

Does this really need an explanation? Deadpool is awesome. Ryan Reynolds is lovable, talented, and charismatic. It’s not broke so don’t try to fix it. Just let Deadpool be Deadpool and let the money roll in.

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Filed under Comic Books, Jack Fisher, Superheroes, Deadpool, superhero movies, X-men

The (Distant) Future Of Marvel, Disney, And Entertainment

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I like to talk about the future. I don’t claim to have any special insight, but I suspect I give it more thought than most. I also believe I tend to think farther into the future than most. Whether it’s contemplating the future of how we’ll organize our society or how our sex lives will evolve, I try to contemplate possibilities beyond the next iPhone upgrade.

One aspect of the distant future that concerns me has to do with boredom, namely how it may become a much larger problem and how we’ll go about alleviating it. I’ve done plenty to argue that boredom can be a dangerous force, from creating immortal super-villains to subverting the very concept of Hell. If our future is to be stable, prosperous, and fun, we’ll need some form of entertainment.

With that critical goal in mind, I’d like to speculate on a potential brand of future entertainment that ties directly with the industry that we know today. Specifically, I’d like to imagine how big entertainment companies like Disney will continue to function in world where advanced artificial intelligence, brain implants, and near-universal access to the internet is a thing.

I feel the time is right to think about such things because just last week, Disney radically altered the entertainment industry by purchasing Fox. Beyond just getting the X-men and Fantastic Four rights back for Marvel, Disney bought a massive library of intellectual property that is potentially worth billions. Being a successful business with shareholders, and all, they’re going to want to make billions more.

How exactly are they going to go about that, though? That’s a question worth asking because the answer for the near future is probably not going to work for the distant future. Sure, Disney will probably rake in plenty of profits at the box office, just as they’ve done with Pixar, Marvel, and Star Wars. However, the movie and toy industry can only go so far.

While box office revenue is up, actual ticket sales are way down. More people are opting to stream their content directly, bypassing pay TV and theaters entirely. The same is true for print media, including comic books. Even toy sales are in decline. This is not good for a company like Disney, which has built its empire on media and merchandise.

That’s not to say things are dire. Disney has been around for almost 100 years. In that time, it has adapted through plenty of upheavals. If it’s going to survive another 100 years, though, it’ll have to adapt to a radically different landscape. Buying Fox is likely part of that process. Disney has already made clear that it plans to start a streaming service to compete with Netflix and Amazon.

That’s a good start, but a streaming service is probably not going to be enough, especially in a future where people live longer, work less, and can share more than just text messages with one another. If Disney wants to continue being at the forefront of entertainment, it’ll have to innovate in ways that leverage future technology in new ways.

After the purchase of Fox, though, Disney may actually be in the best possible position compared to every other entertainment company that exists today. That’s because, unlike its competitors, it has a wealth of intellectual property that it owns outright. From Micky Mouse to Marvel heroes, the library of Disney-owned characters is truly staggering.

In the past, this gave Disney the ability to make or license movies, toys, and games for billions. In the future, those mediums won’t be nearly as profitable, but not because those things will fall out of style. I believe that for Disney to make more billions, it’ll utilize its intellectual property in a very different way, one that will likely require an entirely new approach to entertainment.

Think, for a moment, about the current experience you get from a movie theater, a TV show, or even a life show. You sit in a seat and you just watch. You take in the sights and sounds. If done right, it creates a spectacle that you enjoy. However, the fact that the spectacle only utilizes major senses is somewhat limiting.

What if, instead, you weren’t just an audience member sitting in a seat? What if it actually felt like you were there? What if you felt like you were standing next to Captain America as he battled the Red Skull? What if you felt like you were there when Micky Mouse, Donald Duck, and Goofy all broke out into a joyous musical number?

I’m not just talking about better animation or virtual reality. I’m talking about a form of entertainment that makes your brain actually feel as though you’re experiencing something. It’s not quite like the holodeck on “Star Trek.” It’s more like plugging into “The Matrix,” but for reasons other than learning Kung Fu or having existential breakdowns.

Unlike “The Matrix,” though, you wouldn’t be the catalyst for the story. That’s something Disney would take care of, providing only the world and the vast array of sensations that come with it. Instead of paying for a movie ticket, you pay for an experience that lets you interact or feel part of a story involving Iron Man, Micky, or Buzz Lightyear.

That will likely be the most valuable resource of future entertainment, powerful experiences that give customers the rush and fulfillment of being there. Instead of going to a theater or theme park, they would just plug something into their brains, possibly through an implant like the ones Elon Musk is developing with Neuralink. From there, the experience will be directly streamed right into their brain.

It may sound invasive, but we already share so much of ourselves online, from what we had for lunch to the most intimate aspects of our personal lives. We’re already in the early stages of merging our technology. We already see our smartphones as integral parts of our lives. Why wouldn’t we do the same for brain implants?

Unlike a smartphone, a machine/brain interface can’t be dropped into the toilet or left behind by accident. That same interface won’t just augment the ability of our brains to access the entire wealth of human knowledge. They’ll allow us to directly stimulate the areas that forge our entire perception of the world around us.

This has huge implications, some more profound than others. For companies like Disney, though, that link will be critical with respect to maintaining its place as a dominant entertainment company. People already pay for powerful experience, be they movies, video games, or a full-body massage at a spa. Disney could simply cut out the middle-men while leveraging its vast library of intellectual property.

Sure, in the future, you could probably pay for fancy experiences like those offered in “Total Recall.” However, if you want an experience that allows you to be a Jedi, an Avenger, or a singing animal, you’ll have to go through Disney and they’ll be happy to sell you that experience for a price.

Every week, you’ll be able to select from a range of intense experiences the same way you navigate your Netflix queue. For some, you don’t need to leave your bed. You just plug a device into your brain and let it go from there. For others, maybe you travel to special venues that function like the holodecks in “Star Trek.” There, you could share the experience with others, making it a communal experience.

Disney would still likely need content-creators to craft those experiences. That means people like George Lucas and Kevin Feige will still have a job in this future. The particulars of those jobs would be very different, but the goal would be the same. They would create experiences and stories that people are willing to pay for.

As unpredictable as the future is, it’s still safe to assume that people are going to want entertainment. Wherever there’s a want, there will be a business willing to provide it. There will be competition. There will be billions, if not trillions, to be made in profits. Not every company around today will survive that competition. Disney, however, is already in the best possible position to thrive.

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Filed under Artificial Intelligence, futurism, media issues, movies, Sexy Future, War on Boredom