Back in 2017, I posed a question that I didn’t think would be answered for decades. I asked whether anyone would allow an artificial intelligence program to pick their spouse. Now, this was several years before ChatGPT came out. Like most everyone else, I had no idea that artificial intelligence was going to become mainstream in less than a decade.
There’s no question that a lot has happened in that span, so much so that it’s now a half-a-trillion dollar industry. This is no longer some futuristic sci-fi technology that most people alive today won’t see. AI is already here. If you have an internet connection, you can use it right now. Even if our best AI systems aren’t at human-level intelligence, that doesn’t mean they aren’t useful. Entire industries have emerged in recent years that either utilize or rely on AI.
But when it comes to our love life, I think the application of AI is inevitable. When I first asked the question, I made the point that AI has the benefit of analyzing data about people in a way that’s more objective and less prone to emotional manipulation. And in theory, more advanced AI systems can also account for someone’s emotional health when determining who is their ideal romantic partner.
I expected someone to come along and use AI for this purpose sooner or later. Well, it ended up being much sooner than expected.
Because the Tokyo government in Japan is officially launching a dating app that will utilize AI to help people find romantic partners. Now, make no mistake. This is not some overhyped tech startup or some online gimmick. This effort is a non-profit public initiative. Signing up is free, but users have to register, provide government identification, verify their income, and establish clearly that they are indeed single.
These steps aren’t just necessary for the sake of providing adequate data for the AI. This makes clear that the goal of this app isn’t to facilitate random hookups or provide a platform for porn stars to advertise their OnlyFans page. The goal is to actually help people get together, get married, and start families.
And for Japan, and many other industrialized countries, that’s an increasingly urgent issue. Marriage rates have been declining in Japan for years, along with birthrates. This has led to a serious demographic problem in which the population of Japan is declining and young people have shown little interest in dating.
The reasons for this trend are many. Between Japan’s insanely demanding work culture and gender politics, dating in the classical sense has become unfeasible. The effort it takes to find someone and date them just isn’t feasible for many young Japanese. But this is where AI can help.
So long as the AI has adequate data, it can factor in all of someone’s quirks, habits, personalities, and desires when matching them with someone else. While it’s doubtful any AI for any dating app has that kind of data at the moment, the incentives for Japan are actually what makes this a good idea. And if it has any measure of success, it would definitely be worth pursuing for other countries.
I’m comfortable saying this because I’ve used dating apps before. I know for a fact that they’re not designed to help people find their future spouse. Beyond having a massive gender imbalance that tends to favor women, the incentives for every dating service ensues they’ll never be good at helping people find love, even if they use advanced AI.
That’s because most every dating app relies on its users paying regular membership fees to turn a profit. And if the app works too well in that it helps people find that special someone, then those people have no reason to keep paying for a subscription. That’s why so many dating apps either become a mechanism for hook-ups or just a way to advertise porn sites.
Japan is taking those incentives out of the equation by making it a government run, not-for-profit enterprise. They’re not charging money. They’re charging time, information, and your personal energy. That helps ensure that the people who join this app actually want to find a good relationship. They provide the data. The AI provides the possible romantic connections.
Now, there’s no guarantee that the AI will be perfect at helping its users find their future spouse. In fact, I think there will be some growing pains with this dating service. Even if it attracts a large number of users, it’s going to need development, investment, and refinement.
But, like every new endeavor, it has to start somewhere. I think the early results for a non-profit AI dating app like this are certain to be mixed, at best. But if it starts working and there’s good research to back it up, then other countries facing similar problems would be wise to take notice.
And who knows? Maybe one day, an app like this will help me find my future wife.
Only time will tell.



























