Tag Archives: political correctness

June 28, 2017 · 7:02 am

Health Care, Politics, And The Impossible Paradox

As a general rule, it’s my policy to ignore major political issues until after the protests have died down and people have stopped trying to strangle each other through computer screens. Politics is rarely sexy, unless it involves Monica Lewinsky and whoever John F. Kennedy was screwing. In my experience, nothing kills the mood faster than a heated political debate.

I know I’ve spoken on certain hot-button issues before. I did a quick response to the Women’s March earlier this year and the March for Life that quickly followed it. Those weren’t debates, though. Those were protests with simple, clear messages that were easy to break down. Debates aren’t just a little trickier. They’re downright infuriating.

There was a time when I used to enjoy engaging in such debates. I would even go out of my way to find people who disagreed with me, try to understand their position, and then try to argue my own. It was a good mental exercise, but that’s all it ever was.

At no point did I ever change anyone’s mind about anything. At no point did anyone change my mind either. Like debating creationists, they might as well have just been glorified shouting matches. They weren’t meant to actually persuade the other person. The debate was just a spectacle and nothing more.

The fact remains that people don’t like to change their minds about anything. I’ve mentioned time and again how rigid and stubborn the human brain is. Changing an opinion about something is a last resort. Before that happens, people will do the kinds of mental gymnastics that would make a Russian gymnast cringe to justify their opinion.

That brings me to the ongoing health care debate in the United States. I know everybody has an opinion on it and they want to shout that opinion from the highest hill over a bullhorn while Uncle Sam and Lady Liberty give them a back massage. It’s one of those issues that a lot of people are sick of, which is kind of ironic when you think about it.

It’s a frustrating debate to have in the first place because most other industrialized countries have resolved it. The United States of America, despite all the flexing it does of its patriotic nuts, is one of the only industrialized countries that doesn’t have universal health care.

It’s been argued over endlessly by politicians and presidential candidates. Every now and then, one will even build a platform around it. There have been any number of initiatives and policies, some of which do result in meaningful legislation. However, the debate still continues and so does the whining.

Now, I’m not going to take a position in that debate. That’s not the purpose of this post. I’m writing this because someone needs to point something out in this debate that nobody seems to recognize. It’s something that both sides of the debate need to understand, if only to maintain a sense of perspective.

It’s not a thought experiment. It’s not an opinion. It’s not even an argument or a policy idea. It’s a cold, unambiguous fact that is at the heart of the health care debate and others like it. This is a hard truth so whether you’re a card-carrying liberal or a die-hard conservative, you might want to brace yourself.

What we’re trying to accomplish with our health care system is physically IMPOSSIBLE.

Let that sink in for a moment. I don’t usually write in all caps, but this is something that’s worth shouting. If you’re reading this out loud, please read it over again and shout it as loud as you want because it needs to be belabored.

Health care, be it universal or reserved for rich people with decent insurance, is an impossible endeavor that tries to account for infinite possibilities with finite resources. There are over seven billion people on this planet. There are hundreds upon hundreds of diseases that afflict the human body. Treating every person to the utmost just requires too many resources with too few people qualified to administer them.

That’s why the answer to the health care debate isn’t as simple as adopting the same universal health care policies as Europe. Contrary to what Bernie Sanders fans might believe, health care in Europe faces some pretty huge challenges for the exact same reasons. There are too many people who need health care, but there just aren’t enough resources to go around.

Go to any country with any type of health care system you can think of. Don’t be like Michael Moore and focus narrowly on one particular part of a system. No matter where you go and no matter what system you encounter, be it universal or administered by wizards, you’ll always find cases of people not getting the care they need.

Within those cases, you’ll find plenty of unusual cases, such as people who resort to do-it-yourself dental care. You’ll also find plenty of tragedy about people suffering horribly due to their inability to get the care they need. So long as demand outstrips supply, they’ll always happen. That’s just basic economics and dispassionate logic.

In the end, whatever health care policy or reforms get enacted, it won’t be enough. There will still be people who suffer because of it. There will also be people who end up paying more for both their care and that of others. There’s just no way around it. Health care requires resources and people. When there aren’t enough of both, you’re going to get people who get screwed over.

It doesn’t help that many countries, including the United States, face a shortage of qualified doctors. Despite the generous salaries and sexy nurse fantasies, the actual process of becoming a doctor is extremely costly and very difficult. No matter how sexy Hugh Laurie makes it look, becoming a doctor is hard and laborious.

It also doesn’t help that pharmaceutical companies and insurance companies are for-profit companies whose incentives aren’t always in line with providing the best of care. There are people in this world who will risk doing real harm to sick people in order to turn a profit. These people aren’t super-villains or sociopaths, for the most part. They’re just working within a system with flawed parts.

This is not to say that the health care debate is hopeless. For the moment, the situation is impossible. There really isn’t a way to provide adequate care to everybody. However, there are some rays of hope that should keep everyone’s panties from getting too dry.

To combat the doctor shortage, companies like IBM are using Watson, their Jeopardy champion, to help diagnose disease and research treatments. Major biotech companies are using tools like CRISPR, which I’ve talked about before, to alleviate diseases that were once fatal and expensive.

Further into the future, advances in technology like smart blood or brain implants will improve overall efficiency in determining appropriate care. However, there will still be a cost. There will still be a bureaucracy, which both sides of the political spectrum find inherently unsexy. So long as that process is determined by humans and for humans, there will be flaws.

Remember this the next time someone debates health care. No matter what side they’re on, the issues they’re highlighting are literally impossible. It’s still a debate worth having. We should still strive to give the most amount of quality care to the most amount of people. That’s good for society, the economy, and even politicians.

Let’s just remember that there’s a difference between a solvable problem and an impossible situation. Health care, at the moment, is an impossible situation. We shouldn’t lose sight of that, no matter how the debate unfolds moving forward.

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Filed under Jack Fisher's Insights

Tagged as Barack Obama, Congress, democrats, Donald Trump, Health Care, Health Care Debate, identity politics, philosophy, political correctness, political philsophy, politically correct, politicial extremism, politics, Presidential Election, republicans, social justice, society

May 5, 2017 · 6:47 am

Virtue Signaling: Why We Are NOT The Hero Of Our Own Story

Think back to any movie that ever involved a lovable underdog. For anyone who has been to a movie theater more than once since 1978, this shouldn’t be that hard. Hell, think about a popular TV show involving a lovable underdog, going all the way back to the “Leave It To Beaver” days. What do they all have in common?

The similarities aren’t exactly subtle. The lovable underdog isn’t someone who is big, strong, handsome, cocky, arrogant, or dumb. They’re often unremarkable, so much so that others don’t acknowledge their existence. They do little to stand out and even less to distinguish themselves, but the same story usually plays out for them.

Whether they’re John McClane from “Die Hard,” Peter Parker from “Spider-Man,” or the entire cast of “The Big Bang Theory,” they embody the traits of all that is good and right with the world. They overcome obstacles, bullies, and a world where pretty girls aren’t lining up to touch their dicks to become heroes in their own right.

In the end, everything works out for them. In the end, they get what they want. The world comes to love them. Everybody, male and female alike, loves them. They are respected and admired for their thoughts, actions, and ideas at every turn. They have every reason to feel good about themselves.

What I just described is both the standard narrative for no less than 95 percent of every underdog story ever told and the primary reason why virtue signaling is getting out of hand. If that sounds like a bit of a stretch, then please bear with me. There is a logic behind it and, unlike my previous post on virtue signaling, it has a major implications.

As with other topics, like sex robots and body shaming, it’s impossible to cover every aspect of a certain topic. Virtue signaling, having only recently become a major buzzword, definitely qualifies. It is very much an emerging trend that is finding its way into politics, gender issues, media, and even erotica/romance. Since I’m trying to make a living writing erotica/romance, that deeply concerns me.

For this particular post, I want to highlight the more direct impacts of virtue signaling that I’ve observed in recent years. Specifically, I want to focus on how it affects the way people see themselves and the way they relate to one another. There’s a lot of material to cover and I can only handle so much coffee before my brain starts to short out.

I’ll table my concerns about brain function for the moment because this is something that I haven’t just observed. I’ve experienced it as well. As a man, trends that affect how men and women relate to one another don’t just affect the kinds of sexy stories I tell. They effect me personally and how I conduct myself in my day-to-day life. They effect all of us, often in ways we don’t see or acknowledge.

With respect to virtue signaling, these effects have only recently become more pronounced to the growth of social media. Unlike every other point in human history, we no longer need a million people to march through a capital city or a massive rebellion to send a message. We just need a smartphone, an internet connection, and a willingness to castigate ourselves in a public sphere.

As a result, virtue signaling has become a popular pastime of sorts. Political leaders, media figures, and ordinary people with too much free time on their hands go out of their way to make these elaborate gestures to prove that they’re virtuous or pious or tolerant or not a Nazi.

More often than not, these gestures just aren’t enough and people end up doing more and more, thus creating a brutal cycle of sorts. Sometimes the gesture is misinterpreted, as often happens with poorly-worded Tweets. Sometimes it’s just part of a larger agenda, one that requires constant reaffirmation in light of incessant criticism. Video game critics found out just how bad this could get back in August 2014.

It’s a stressful endeavor, trying to loudly proclaim to the masses that you’re as virtuous, heroic, and understanding as any protagonist from a John Hughes movie. It’s also tearing us apart and making us despise one another.

So how exactly does it work and why is it so toxic? Well, to answer that, think back to lovable underdogs that I mentioned earlier. We, as a culture, love those characters for a reason. They live in a world where they do what they do, but come out on top. They win in every way they want to win, becoming the heroes of their own stories.

The problem with that world is that it’s a total fantasy and too many people try to make that fantasy fit into their reality. Unfortunately, reality is notoriously uncompromising. Just ask anyone who tried to make a romantic gesture that backfired horribly.

It’s not that they’re insincere or inept, though. They’re just part of an entire generation that has grown up seeing this narrative of the lovable underdog overcoming the odds and they’ve been led to believe that this is how you succeed. This is how you become the hero of your own story.

We, being the egotistical creatures we are, want to be that hero. We want to be the lovable underdog we see in the movies who can say they overcame the odds, succeeded, and got laid in the process. However, the tactics we see in movies and TV shows just don’t work in the real world or require an obscene amount of luck.

Since all the success, adulation, and sex doesn’t just immediately happen like it does over the course of a two-hour movie, those wanting to be the hero try to force it. That’s where virtue signaling comes in.

Since being a hero often requires hard work, sacrifice, talent, training, and the ability to be in the right place at the right time, virtue signaling offers a much easier alternative. It’s not solely about laziness. It’s just often the path of least resistance and the most readily available path. Can you blame anyone for taking it?

Rather than actually doing something meaningful, virtue signaling allows people to feel like they’re the hero of their own story, even if they accomplish nothing heroic. To their caveman brain, it doesn’t matter. It already has a hard time processing what gets it aroused. How the hell is it going to determine whether someone qualifies as a hero?

The short answer is that it can’t. The longer answer is that our caveman brains still urge us to seek validation from our tribe and security in our identity. Virtue signaling allows us to do both, even when there’s nothing of substance behind it.

This can lead to a real identity crisis for some people. There are people who define themselves as members of a particular tribe, be they radical feminists, conservative Christians, or Twilight fans. When they feel as though they aren’t slaying the necessary dragons, s to speak, they become distressed and look for any way to alleviate it. Virtue signaling allows them to at least feel it’s alleviate, which is close enough.

That laughably low standard ensures that virtue signaling is almost always an empty, shallow gesture at most. It only ever functions as a means to help certain individuals feel better about themselves, alleviate the mental stresses that come with seeking validation, and ensure they can be the hero of their own story, even if they do nothing heroic.

In a real world full of unflinching, unyielding circumstances that keep most people from ever doing anything remotely heroic, virtue signaling offers empty promises that only feel real enough to keep our brains and tribes functioning. Even when there’s no substance whatsoever, it gives people an illusion to buy into and that can be dangerous because it gives people an excuse to not do something greater.

As I’ve pointed out before, people will cling to any excuse that allows them to justify their actions or lack thereof. Now that doesn’t make those who virtue signal bad. If anything, their desire to be the lovable underdog hero of their own story proves to me that such people are good at heart. They’re just misguided, clinging to the feelings and validation that virtue signaling earns them.

Since I like to be a bit more optimistic about people in general, I believe that the lack of substance that inherently comes with virtue signaling will eventually catch up with most people. There will be those who can never escape it. For most people, though, I believe they’ll learn that there are better ways to be the lovable underdog hero of your own story.

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Filed under Jack Fisher's Insights

Tagged as alpha male, beta male, feminism, Heroes, identity politics, intimacy, liberalism, love, masculinity, political correctness, Radical Feminism, romance, toxic masculinity, underdog story, underdogs, virtue signaling

April 28, 2017 · 8:07 am

Why Bigotry And Prejudice Can NEVER Be Resolved (For Now)

It’s all around us. It generates protests, outrage, and angry rants of every variety on cable news. It floods social media, infects college campuses, and drowns out any and all meaningful dialog that might actually lead to productive change. I don’t even have to reveal it at this point. Everybody knows what I’m talking about on some level or they at least have a vaguely accurate idea.

It goes by many names. Call it racism, reverse racism, sexism, man-hating, homophobia, islamophobia, or transphobia. It all falls under the same overly-divisive rhetoric that is bigotry and prejudice. It always seems to be in the news. It always makes a conversation awkward and unsexy. It seems to get better some days and regress the others.

Now I know I’m making everybody’s panties very dry by bringing this up, but bear with me. This post is not going to get as bleak or depressing as it would if it were a Michael Moore documentary. I prefer to convey a more optimistic spirit to my audience. It puts them in a better mood, which is important if you’re trying to sell erotica/romance novels.

On the surface, though, there’s no way around it. This is as ugly a topic as it gets these days, the concepts of bigotry and prejudice. If it isn’t the stereotypical white male patriarchal types bemoaning how lazy and violent minorities are, it’s the radical left-wing hippies who call everyone who doesn’t support interracial gay couples kissing in the streets Nazi supporters.

It really is a strange, distressing state in which we find ourselves in. There used to be just one extreme in terms of prejudice, namely that which tried to preserve the overtly-unequal status quo that favored one particular group, be it white men or one particular religious group. Now, the extremes are all over the place.

I’ve talked about a few of them, like radical feminism. They’re just one of the many extremes that have emerged in recent years, often in conjunction with trends in identity politics. It’s not peace-loving hippies who put flowers in guns anymore. It’s angry, entitled, hashtag-starting narcissists who go into a Hulk-like rage whenever someone dares contest their utopian worldview.

There’s an extreme for women, who want men to suffer for their historical crimes against gender. There’s an extreme for race, some of which favor completely disenfranchising all white men for their historical crimes. There’s even an extreme for those who dare to use the wrong pronouns when describing boys and girls. Yes, it really has gotten that crazy.

That says nothing about the craziness that has emerged from extremes within religious groups, but we’re all kind of used to that. We expect extremes in religion, whether they’re favoring the execution of cartoonists or demanding that their particular religion be given a right to discriminate. It’s just the same bigotry and prejudice, but with holy decrees and a convenient excuse to not pay taxes.

No matter the extreme, the outcome is the same. It divides people. It makes them angry, unruly, and hateful. It makes the comments section in every YouTube video about feminism and race relations a raging tire fire that undermines whatever faith in humanity you might have had at this point.

It’s as frustrating as it is tragic. It often leads us to ask the same question Rodney King once asked. Can’t we all just get along? Well, with all due respect to Mr. King, I’m sorry to say that there’s a wholly valid answer to that question.

Unfortunately, the answer is a definitive no. We cannot.

That’s not the solemn musings of cynical man who has read one too many BuzzFeed articles. It’s a cold, inescapable fact. However, there is a context here and a fluid context, which means we shouldn’t be too cynical. If anything, we should be even more hopeful.

The reason why prejudice and bigotry exist is simple and it has nothing to do with some vast, elaborate conspiracy by cisgendered white heterosexual males. Any conspiracy involving that many straight men probably involves fantasy sports or a “My Little Pony” marathon. Once again, this immutable problem in our society has roots in our biology.

It’s another byproduct of caveman logic. Those same settings in our brains that haven’t been updated in 200,000 years essentially guarantee that there will always be some level of prejudice and bigotry. The fact we’re able to function as well as we do as a global society is nothing short of miraculous.

To understand why this is, you need to recall the circumstances of our distant ancestors. They did not live in big cities full of a diverse mix of people from various cultures and ethnicities. They didn’t even live on farms in rural towns where cow-tipping counts as entertainment. They were hunter/gatherers, roaming and foraging in small, close-knit tribes.

For most of the history of our species, that’s how we lived. As such, that’s how our brains are wired and that wiring has not changed much. Due to the slow, clunky processes within our biology, it really can’t and that’s the crux of the problem.

Modern neuroscience has revealed a great deal about our brain’s capacity to form groups and cooperate. These groups become tribes and we, being the very social species that we are, come to tie our identity to those tribes. We work with them. We trust them. We rely on them. Most importantly, as it pertains to prejudice, we defend them and make endless excuses for them.

Picture, for a moment, how this works in our hunter/gatherer context. You’re an individual living 100,000 years ago. You have only a loin cloth, a spear, and functioning genitals. On your own, you’re not going to survive for very long. In a fight against a hungry lion, you’re basically a walking snack.

Then, you join a tribe. You ally yourself with other people who can help you, share resources, and give you an opportunity to use your genitals with others in a more enjoyable, intimate way. Suddenly, that hungry lion loses its appetite. One human is easy to maul. A hundred humans, each armed with spears and an incentive to impress fertile women, is much harder.

Being in that tribe, you come to rely on them and cherish them. Being around them gives you a sense of purpose and identity. You come to love and respect them. You form your own rituals and quirks. You sing certain songs. You do certain dances. You wear certain loin cloths that you think are stylish as hell. This tribe makes you feel complete.

Then, one day, you encounter another tribe. However, this tribe is not yours. They look different. They talk funny. They believe weird things. They wear weird clothes. They follow different rules. Everything about them is so strange and that freaks you out, so much so that you cling harder to your tribe.

Maybe there’s something about that other tribe that’s scary. Maybe they have weapons that are bigger. Maybe they have talents that your tribe can’t do. Maybe their food tastes better and their gods are more powerful. This is all causing you some serious stress and when your brain gets stressed, it does a lot of crazy things to mitigate it.

The next thing you know, your tribe goes to war with the other tribe. Your tribe loudly proclaims that theirs is the greatest tribe in the world. Their gods are better, their food is better, and their rituals are better. The other tribe is so wrong and misguided that they can’t be human. As such, killing them or demeaning them isn’t a big deal. It’s no more distressing than putting down a rabid dog.

Now, extrapolate this tribal mentality, carry it out a billion times in a billion ways within large multi-cultural societies, and apply the reaction to the comments section of a Justin Bieber video, and you now understand why prejudice and bigotry exists. You also understand why nothing can be done about it for now.

Remember those last two words though. I bolded them for a reason. This is where I offer readers a sliver of hope. Does racism, sexism, and homophobia truly disturb you? Do you wish that our society could move past it and forge a more peaceful existence? Well, you may live to see that day.

Keep in mind, these traits that make us so hateful and divisive all stem from our brains. It’s that flawed wiring that still thinks we’re hunter/gatherers picking nuts out of elephant shit on the African savanna that fosters so much bigotry and prejudice. We humans are capable of a great many technological and intellectual feats, but we cannot circumvent the wiring of our brains.

Thanks to companies like Neuralink and advances in human enhancement, like smart blood, we are very close to finally tweaking those outdated settings that make us mute certain people on Twitter. It may very well happen in our lifetime. We may see a new breed of humans whose brains can function beyond brutish tribalism.

We don’t know how these humans will think, how they’ll function with those still stuck in caveman mode, or how they’ll relate to one another. If they aren’t as hateful or petty as we are today, then perhaps they’ll find creative new ways to relate to one another, connect with one another, and make love to one another.

We can only imagine/fantasize for now, but I do take some comfort in the progress we’ve made as a species. We’ve done remarkably well, despite our caveman brains. It’s fun to imagine how much more we can do once we update the software. It may make for a more promising future and some very sexy stories, some of which I intend to write.

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Filed under Jack Fisher's Insights

Tagged as bigotry, family, feminism, hate crimes, hatred, human society, identity politics, love, political correctness, prejudice, Racism, relationships, religious intolerance, sexism, social division, social issues, social justice, social justice warriors, social psychology, tribalism

April 13, 2017 · 9:29 am

Extremism: The Ultimate Excuse Bank

Strap yourselves in and tighten your sphincter because this is another one of those posts that I’m sure is going to offend a few people. I try not to do posts like this too often. I like to leave that kind of offending to shock jocks, Fox News, and Kanye West. I’m an aspiring erotica/romance writer. I’m not Howard Stern.

However, sometimes I need to dip my toes in the piss-filled pool of offense in order to make an important point. I did that last year when I explored the mind of misogynistic men that too many women don’t even try to understand. That was hard to write, but it was something I felt needed to be said.

This post is similar. I knew I was going to write something like this when I began my discussion on reasons versus excuses. I also knew that by doing so, I would offend a few people. I’m not going to apologize for that. Sometimes, a message needs to be offensive in order to get the point across.

In this instance, that point has to do with extremism. I’m not just talking about religious extremism. I’m not just talking about political extremism. I’m not just talking about the extremism you find on Twilight message boards either. I’m talking about extremism in all forms.

I want to keep the context broad so that the topic can be applied to every possible instance. From the Islamic extremism that every news outlet tries to mention a thousand times a day to the political extremism that builds shining “utopias” like North Korea, this issue can apply to all of them. It won’t be the most comfortable application. If anything, it’s akin to applying acid to a contact lens.

To understand the common link between all these various forms of extremism, some of which actively try to murder each other in the streets, we need to revisit the concept of “excuse banking.” Sure, it’s a concept I just invented and has as much scholastic weight as a Will Ferrell movie, but it’s a concept that helps make sense of the irrational whims of people who really think they’re rational.

The basics of excuse banking are simple. They take whatever actions, beliefs, knowledge, or social connections someone has and effectively molds them into a ready-made list of excuses to justify their future actions. Excuse banking is basically akin to stocking up on Twinkies so that when you get hungry, you’re ready.

Remember, we don’t make decisions based on logic. We decide first and then look for reasons or excuses to justify them. That’s just how the human brain is wired. That’s how it has been wired since our caveman days and we can’t change that wiring any more than we can change the color of the sky.

With extremism, excuse banking goes a step beyond justifying your decision to buy a thousand posters of a half-naked David Hasselhoff. Extremism, in many ways, is the ultimate manifestation of excuse banking. It provides people with a set of infinitely malleable, constantly excuses to justify pretty much anything. Why else would actual Flat Earth Societies still exist?

In such an extreme, excuse banking goes far beyond just justifying a decision. When someone has such a malleable excuse in unlimited supply, it can lead to a form of self-hypnosis and self-delusion wherein someone actively avoids looking for reasons. They favor, cling to, and obsess over their preferred excuses.

It takes many forms, but the patterns are fairly similar. In religion, especially in the big three Abrahamic religions, there’s a perfect, all-powerful, all-knowing excuse sitting in the clouds. Call that excuse any name you want, be it Yahweh, Allah, God, or Cthulhu, it still functions the same.

If you have faith in said deity, then that deity will bless you and vindicate you. You don’t need to provide reasons for anything. You can just claim that the deity commands or wishes it and that’s the end of the conversation. You don’t need to justify anything else.

You want to murder an abortion doctor? That’s okay because your deity says it’s justified.

You want to blow up a bus full of civilians? That’s okay because your deity says it’s justified.

You want to take slaves from neighboring tribes? That’s okay because your deity says it’s justified.

You want to mutilate the penises of infant boys? That’s okay because your deity says it’s justified.

Sometimes the justification comes in the form of holy books that cannot be questioned. Sometimes it comes in the form of charismatic cult leaders who want first dibs on all the pretty girls in room. Sometimes it’s just some guy claiming to be a prophet that somehow slipped through the cracks and works at Dairy Queen during the week.

However it happens, the pattern is fairly clear. In terms of excuse banking, it’s almost too perfect. Having vindication from an all-knowing, all-powerful deity is basically like playing an old video game with cheat codes. Nobody can argue with a deity like that. Nobody can even verify the will of that deity.

Think back to what distinguishes a reason from an excuse. Reasons, by their definition, need to be verifiable on some level. Deities can never be verified. That’s why many religious extremists emphasize faith, which is essentially accepting the belief beforehand, absent any reason.

For the Richard Dawkins’ of the world, that seems dishonest. However, from a purely pragmatic perspective, it perfectly meshes with the wiring of our brain. It perfectly aligns with the process of making decisions first and then justifying them. In that sense, religion has far more advantages than atheism ever will. Sorry, Richard Dawkins, but the game is just not in your favor.

Think about any religious zealot. They’ll claim the same thing. Their deity and their holy book condone, promote, and even command whatever behavior they do, no matter how irrational or atrocious it might be. That’s how terrorists justify their atrocities. That’s how someone can harass the families of dead soldiers and still think they’re a good person. They’ve banked the ultimate excuse to justify that sentiment.

Now I’m not just going to harp on religion. I’ll leave that in the capable hands of South Park and Seth MacFarlane. Religion is just the most obvious example. Political ideology is still a close second though.

By political ideology, I mean any ideology that has an extreme element to them, which is essentially all of them. There may not be an all-powerful, all-knowing deity, but there are still a set of infinitely malleable excuses that adherents use to justify anything and everything.

Communism is probably the most famous example. From the Soviet Union to North Korea, communisms as a concept basically functioned as a deity in that its adherents thought it was perfect. Anyone who claimed otherwise was killed and those who did the killing had a valid excuse. They were protecting communism and the god-like leaders that promoted it. How else could Kim Jong Ill get away with those ridiculous glasses?

It also scales to smaller domains. Here in America, we have political parties who treat their affiliation the same way religious zealots treat their deities. That’s how one party can get so outraged when the other does something, but be totally okay with it when they do the same thing.

Through excuse banking, a political party can justify their actions because they see their party as correct, moral, and ethical party. There’s no reason for this and there’s no way to truly justify that sentiment. By blindly accepting it, they have the ultimate excuse. That’s why it’s entirely possible for a party member who claims to be pro-life to pay for his mistresses’ abortion and still be considered moral.

Go beyond political parties and you’ll find extreme excuse banking in all sorts of fields. It has been happening a lot more in fields subject to political correctness, especially in areas like feminism. It’s already evolved its own set of language and terms, much like any religious or ideological movement.

Such excuse banking can end up dividing an ideology that actually has verifiably good ideas. The inequality of women was and still is an unfair practice, something that feminism worked hard to overcome. However, extreme measures of excuse banking led to horrendously misguided subcultures in that movement, some of which joked about the mass murder of an entire gender.

This is the part where I hope everyone can unclench their asshole a bit. I know this is a difficult discussion to have, but these are all topics that affect us profoundly. Whatever the balance in your own excuse bank might be, religion and ideology affect our lives in profound ways. That’s why it’s so important to have a way to make sense of it.

This is also the part where I want to remind everyone that extreme forms of excuse banking in no way makes someone a bad person. I still believe that most people are good people who operate under the same burdens as the rest of us. Some, either by circumstance or endowment, find themselves clinging to certain excuses more than others.

Now I’m not saying that the idea of excuse banking can make sense of every complex sociopolitical situation on the planet. It’s just one tool I’m offering to add to a toolbox that can never be too stocked.

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Filed under Reasons and Excuses

Tagged as Christian Right, communism, conservative, excuses, extreme left, extreme right, ideology, Islamic Extremism, Orthadox religion, political correctness, politicial extremism, reasons, reasons vs excuses, regressive left, religion, religious extremism, republicans

April 7, 2017 · 6:53 am

How NOT To Market Comic Books: A Marvelous Cautionary Tale

Let’s face it. We all make mistakes. We all do dumb things. We’re all just one “reply all” button away from humiliating ourselves and undermine our entire professional career. One time, I accidentally washed my hair with shaving cream instead of shampoo. It made me feel pretty stupid, but at least it happened in the shower and in private.

It’s only when we make mistakes that become public shit storms that we really agonize over our mistakes. For most people, that’s difficult enough, but usually manageable, provided you avoid the “reply all” button and don’t watch porn at the office.

For celebrities, it’s like walking on egg shells on top of land mines on top of hungry lions. If Taylor Swift accidentally washed her hair with shaving cream and did it on camera, it would blow up Twitter and turn into a week-long national scandal. We envy a lot of things about celebrities, but nobody should envy that circus act.

Then, there are the non-celebrities who still find a way to make their minor mistake into a national shit storm. Taylor Swift doing something that blows up the internet is kind of an inevitability. A non-celebrity creating that kind of shit storm is an accomplishment.

A man named David Gabriel found that out the hard way last week. Who is David Gabriel, you ask? He’s not a celebrity. He’s not a pop star. He’s not even a famous internet meme. He’s the Vice President of sales at Marvel Comics, a company that’s very important to me as an admitted comic book fan.

It’s a job that’s probably much less glamorous than it sounds. He’s tasked with selling products that include iconic heroes, women dressed in skin-tight costumes, and talking raccoons. His products couldn’t sell themselves better without being laced with nicotine.

Despite this advantage, Mr. Gabriel’s job has been a lot tougher recently. Overall, Marvel’s sales and overall share of the comic book market has been declining for the past couple of years. That’s somewhat odd, given how Marvel’s movies have made more money than the gross national product of some countries.

Now the reasons for this decline are too numerous and too unsexy for me to cover in a single blog post or multiple blog posts, for that matter. The real story here comes back to David Gabriel, a man whose job it is to figure out why the company he works for isn’t swimming in a fresh pile of money every year.

What’s his explanation for the sales decline? Well, if you thought you’ve ever screwed up badly at your job, take a deep breath and put your feet up. You’re about to feel a lot better about yourself because this is what Mr. Gabriel said in an interview ICv2:

Now the million-dollar question. Why did those tastes change?

I don’t know if that’s a question for me. I think that’s a better question for retailers who are seeing all publishers. What we heard was that people didn’t want any more diversity. They didn’t want female characters out there. That’s what we heard, whether we believe that or not. I don’t know that that’s really true, but that’s what we saw in sales.

We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against. That was difficult for us because we had a lot of fresh, new, exciting ideas that we were trying to get out and nothing new really worked.

The bold parts are my doing because it’s the bold parts that got made David Gabriel the most hated, non-politician man on the internet for a week. Comic book fans, movie fans, and fans of people who publicly screw themselves all took the time to jump in and pile on a man who probably didn’t fully realize what he was saying.

On the surface, the words themselves don’t mean much. Marvel made a push for greater diversity in its comics. I even covered some of the issues that came up during this push. That push didn’t work as well as they’d hoped. Compared to the efforts of DC Comics with their “Rebirth” initiative, there was a lot of room for improvement.

This is where Mr. Gabriel’s internal filter failed him. He looked at the situation, tried to make sense of it, and came up with something that indirectly insulted comic book fans and non-comic book fans alike. I get what he was trying to say, pointing out that the response to their diversity push wasn’t what Marvel had hoped. He just ended up saying way more, if not way too much.

Indirect or not, we’re living in an age where anything you say can and will be misconstrued as bigoted, sexist, racist, homophobic, or anything else associated with the republican party. With Mr. Gabriel’s comments, it didn’t take much for anyone with a Twitter feed to twist his words appropriately.

The implications are as apparent as they are misguided. Comic book fans don’t want diversity. They just want to read comics about the same old white guys who save beautiful women in bikinis that they’ve been reading since the Kennedy Administration. If a character is black, female, or does any that straight white men don’t approve of, then they’re not interested.

Again, that’s the implication. That’s not the actual substance of Mr. Gabriel’s words, but that doesn’t matter anymore. It doesn’t even matter if he meant something else entirely. The angry, politically correct whims of the internet and social media has spoken. David Gabriel and comic book fans are in league with the white male fascist order that’s intent on making the world one big sitcom from the 1950s.

That last part was sarcasm, by the way. I know it doesn’t take much to kick up a shit storm of outrage these days, but I feel like I have to cover my ass with an adamantium plate. There are too many people in the world who just can’t resist a good dose of whining.

Naturally, Mr. Gabriel’s remarks triggered a week-long sideshow where everyone weighed in to voice their outrage, even if they weren’t comic book fans. Most of the outrage was pretty standard. It can usually be boiled down to the following remarks:

“HOW DARE YOU ACCUSE OF US BIGOTRY!”

“HOW DARE YOU TRY TO SPEAK FOR ALL COMIC BOOK FANS!”

“HOW DARE YOU IMPLY THAT DIVERSITY IS A BAD THING!”

“HA! YOU ADMIT YOU’RE A RACIST, BIGOTED, HOMOPHOBE!”

No less than 95 percent of all reactions can be boiled down to something of that nature. One side claims the other is being a bigot/racist/insert-minority-hating-term-here. The other side claims Mr. Gabriel is wrong, stupid, and doesn’t speak for the majority of comic book fans. Somewhere in between the shit storm are just people who want to read awesome comics. They’re basically stuck smelling this stench.

I can already spoil how this is going to play out. The outrage will continue to be a controversy for a while. Then, something else will come along that’ll start another outrage-fueled shit-storm about racism, sexism, homophobia, etc. After that, David Gabriel will go back to being a nobody who wouldn’t be recognized if he had a two-foot cock plated in gold. I’m sure that day can’t come fast enough for him.

It’s not just human nature. It’s part of the system/flaws in marketing. People have very short attention spans. Unless it affects their livelihood, they get bored pretty easily. People are also very selective with their outrage. It doesn’t matter how asinine or misguided it is, even if it’s something as simple as a Halloween costume. Outrage is inherently irrational.

It’s an important, albeit bittersweet lesson for anyone looking to market anything in a day where we’re all just one offensive hashtag away from a really bad week. Since I’m trying to sell my own books and preparing to launch my first published book, it’s a lesson worth learning.

We don’t live in an age where a bad add or an off-hand remark can be swept under the rug or forgotten. We live in an age where everybody has a camera and a recorder in their pocket. We live in an age where anything you say or do can be misconstrued in any number of wholly ridiculous ways.

Whether you’re a straight white man working for Marvel or a black transgender lesbian working for BET, your words and actions can and well be skewed if you’re not careful. Professional trolls like Ann Coulter, Lena Dunham, Michael Moore, and Milo Yiannopoulos can get away with it. Most people trying to make a decent, honorable living can’t.

Now I believe that David Gabriel is as decent a person as the rest of us. I don’t think he believes that diversity is a bad thing in comic books or anything else in life. He just made the mistake of saying a certain sequence of words that evoked a knee-jerk reaction from a public that’s more and more sensitive to anything remotely bigoted, regardless of how valid that sentiment might be.

These are strange and volatile times. Today, the worst thing you can be is opposed to diversity. Marvel Comics is behind the curve, unfortunately, because so many of their iconic characters were created at a time when the market almost exclusively favored straight white men. They can’t undo that or the legacy that helped build their company, even if a new generation of politically correct hippies despise that.

If I could say one thing to David Gabriel, I would say, “Take a step back, open a cold beer, and just wait for everybody to get bored being upset with you.” Hell, I’d even buy him the beer.

Even as we forget about David Gabriel and what he said when he underestimated the internet’s capacity for outrage, there will be others like him who fall flat on their face in their effort to sell their products to a public that’ll jump at any reason to get outraged. It’s a challenge, and an annoying one at that, but it’s challenges that make us stronger.

That’s why I still have high hopes for the future of Marvel comics. It’s also why I have hopes for the future of my novels. I doubt I’ll sell anything as well as Marvel sells its comics, but if I can do that without generating misguided outrage, I’ll know I’ve done it right.

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Tagged as Avengers, Bleeding Cool, Comic Book Market, David Gabriel, diversity, epublishing, identity politics, marketing, Marketing Failures, Marvel, Marvel Comics, political correctness, publishing, Spider-Man, X-men

January 31, 2017 · 6:27 am

My Advice To The Women’s March

As a general rule, I try to avoid giving advice on things I know I’m not qualified to explain. You want advice on writing erotica/romance? Sure, I’ll help, even though I’ve yet to achieve much success in that endeavor. You want advice on comics and superheroes? Hell, I’m your guy. I should be the first person you call.

In terms of complex sociopolitical issues, though, I’m as qualified to explain those topics as I am to perform brain surgery while blindfolded. I am not an expert. I’m not even in the same hemisphere as an expert. Then again, it’s not like experts have a perfect track record of explaining these issues either so it’s not like their voices are somehow more pure. At the end of the day, their farts stink as much as mine.

I establish this context because I’m going to make an exception to that general rule I mentioned earlier. I’m going to offer some advice to a group that I think needs all the help they can get. Specifically, I’m talking about the fine citizens of the United States who organized the Women’s March.

I’ve already given my reaction to this mark. I hope I made clear that I mostly agree with their policy positions at every level. They stand for principles that I don’t believe the current regime in Washington is going to protect. I support them in their efforts, even if I think their approach is lacking in substance. That’s exactly why I’d like to lend whatever help an aspiring erotica/romance writer can offer, however limited that might be.

What follows is a list of simple tips that I hope will help the people behind the Women’s March. What they seek is admirable and respectable. However, I worry that they will undermine their message by using a flawed, misguided approach in pursuing their goals. I hope with these tips, they’ll be better able to achieve those goals.

Tip #1: Acknowledge The Breadth Of The Audience You Seek To Influence

You see that map above? That’s a picture of how every county in the United States voted in the 2016 election. Notice anything unique about it, other than how it looks like a jigsaw puzzle designed by a brain-damaged orangutan? There’s a lot of red and only a few spots of blue. Why is that?

Well, the blue parts are the ones containing America’s largest cities. The red are largely rural, low-density areas full of small towns, tight-nit communities, and exceedingly few vegan restaurants. These areas make up a good chunk of the land, but less than half the population. That’s because the cities, which contain the urban crowds, draw in more people with more diverse economic opportunities.

Why does this matter? That’s because it’s these rural, under-developed areas are the ones who gravitate towards the conservative side of the political spectrum. They do this because their way of life is dying. It’s dying and the conservative crowd knows how to appeal to them, selling them false hope while the other side basically ignores them.

The Women’s March deals with issues that affect everybody, but they basically overlook this part of the country entirely. These are people whose lives are devoid of hope and issues like LGBT rights, speech codes on college campuses, and soda taxes aren’t going to affect their lives.

These are people who the Women’s March largely ignores, but they still vote. They still have hopes, dreams, and aspirations. Without acknowledging them or reaching out to them, they’re basically ignoring a huge part of the Country that desperately needs hlep and hope.

Tip #2: Abandon Political Correctness, Kill It, And Bury It In The Deepest Hole

I cannot stress this enough. It needs to be belabored, reinforced, and beaten down with a two-ton anvil. In order for the Women’s March to make their message resonate on the widest scale possible, those involved must abandon, kill, and disavow political correctness in all its forms.

I cannot be polite or funny about this. Jerry Seinfeld has tried, but even he can’t find the humor in it. That should tell you everything you need to know. If someone like Jerry Seinfeld can’t find humor in it, then nobody can.

By political correctness, I mean everything from speech codes to gender identity politics to people protesting the name of a football team. A big reason why the current regime is in power is because the vast majority of the population has heard the rhetoric of the politically correct and they hate it with a vitriol that rivals every Mortal Kombat character ever made.

If you really want to appeal to more people, you need to ditch the excessive PC bullshit that has alienated an entire generations from an entire end of the political spectrum. Either abandon it or watch as the new regime coaxes its way through election after election.

Tip #3: Focus on Justice For Everybody And Not Just For A Select Few

This seems obvious and most in the Women’s March probably agree with this sentiment. However, the problem with their style is that they focus too much on justice for one particular group. They focus on LGBT, women, minorities, and refugees. That’s all well and good. These people need justice too. However, don’t focus so much on them that you forget about everybody else.

Believe it or not, injustice knows no political party. It knows no political ideology. An LGBT person is vulnerable to injustice. A straight white man living in rural Alabama is vulnerable to it as well. If you want both of those individuals on your side, keeping mind that both vote, don’t focus on a few specific trees while ignoring the forest.

By focusing too much on one group or another, you get cases like the Duke Lacrosse case and the UVA false rape case. It also means that groups like radical feminists skew the message, throwing around toxic terms like “patriarchy” and “rape culture.” These terms poison the well and alienate others, all in addition to being mostly bunk.

It may be tempting to focus exclusively on minorities who are vulnerable, and they are, but alienating others in the process helps no one in the long run.

Tip #4: Be Serious (And Ditch The Goofy Hats And Costumes)

This directly address those who wear the goofy vagina costumes to these rallies. Look, I love vaginas as much as the next straight guy. I admire the beauty of vaginas all the time as an erotica/romance writer. However, when you make these costumes and use them in protests, you’re not sending a message of justice and inclusion. You just look like you came back from a Halloween party at the Playboy Mansion.

There’s a time and a place for comedy in politics. Those times should be few and targeted. It also helps to leave them up to the professionals, such as John Oliver and Trevor Noah. These are people who know how to inject humor into an issue for the right reasons. They are also funnier than 99 percent of the population.

Let them handle the humor. For everyone else, leave the goofy costumes at home. When you wear that stuff, people who don’t agree with you aren’t going to be swayed. They’re just going to roll their eyes and think it’s a joke. If you want to reach these people, this is not how you want to get their attention.

The same goes for those goofy pink hats. Those hats aren’t cute or convincing in any way. They just look goofy. If you really want to appeal to everyone, you need to come off as real, honest people. Believe it or not, people respond to others who they can relate to. What a concept, right?

Tip #5: Appeal To Feelings While Avoiding Insults

This may sound dishonest to some because shady car salesmen use the same tactics. They’ll come up to you and make you feel like the most important person in the world while trying to sell you shit on four wheels. It may be dishonest, but it works. There’s a reason why used car salesmen still exist.

If you learn nothing else from last year’s election, then at least learn this. Facts do matter, but they’ll always be secondary to feelings. When it comes to perception versus reality, perception wins 99 times out of 100. I’ve already written about this. I don’t want to belabor it, but I think it needs to be belabored.

This goes back to caveman logic. The human brain is not wired for truth and understanding. It’s wired for survival and reproduction. It doesn’t come to decisions based on facts. First, it has us react to the proverbial lion in the bushes. Then, our brains come up with a reason to justify our reaction. From a scientific perspective, it’s ass backwards. It’s also the only way you can relate to people.

If you can make someone feel like they matter to you, then they’re more likely to help you. That needs to be the first step. For the Women’s March to reach others who don’t already agree with them, they need to tap into those feelings that led them to vote for the other side in the last election. Those feelings are key. If you want to convince them of anything, you must first confront those feelings first.

Tip #6: Focus On Hope Over Outrage

This should be fairly obvious, but it’s one of those issues I think the Women’s March glossed over at times. Hope is a powerful message. Hope is what got Barack Obama elected twice. Hope is the ultimate motivator and rallying cry. That’s what got people off their asses and to the polls during the last election. Naturally, they chose the candidate that gave them the most hope.

Right now, the Women’s March is focused less on hope and more on outrage. That’s completely understandable. There’s plenty to be outraged about and I’m not just talking about grabbing women by the pussy. However, outrage is only slightly more meaningful than whining. It’s too easy for one to turn into the other.

The time for lamenting over losses is over. The election is over. The new regime is in. They’re already at an advantage because they’re going to find out that delivering hope is much harder than actually promising hope. This is where the Women’s March has the advantage. Instead of focusing on the failures of the past, they need to focus on the hope for the future.

What does that future mean? What can they offer that the current regime cannot or will not offer? Give people something to look forward to. Give them something to aspire to. It works for Superman. It works just as well for what the Women’s March seeks to accomplish.

Tip #7: Pick The Right Battles And Choose The Right Allies

This isn’t as important as hope or abandoning political correctness, but make no mistake. A movement will be judged on the allies it chooses. In the last election, the losing party chose poorly. How do I know this? Off the top of your head, who was the most reputable ally they chose?

Can’t think of anyone? I rest my case. You see, in addition to being big on feelings, the human brain is also big on association. If you associate yourself with something good, then that’s going to affect how others perceive you. If you don’t, then you leave yourself vulnerable to wild accusations that some people in the FBI can exploit.

If you want allies, make sure you pick the ones who will also fight your battles. You want someone who will fight for minority rights, religious rights, and the rights of women? Well, those organizations do exist. They’re easy to ally with and they accept donations. They include the likes of the American Civil Liberties Union, Amnesty International, and Habitat For Humanity.

Once you have allies like this, then you’re better able to pick the right battles. It’s a losing endeavor trying to shame, scorn, and scold others into accepting your views. By showing support through legitimate legal avenues, it shows you’re serious and people do react when they sense someone is putting in the effort.

Tip #8: Inspire Rather Than Demean

This is more a general rule than advice. Inspiration is every bit as powerful as hope. In the last election, one side inspired an entire population who had grown resentful of uptight, politically correct intellectuals who demeaned and denigrated them for the crime of not being a marginalized group. When you demean entire groups like that, you lose allies and send them running to your enemies.

Those people, however, can be swayed back. Doing so means changing the approach. It means changing the perception, style, and substance behind that approach. The people behind the Women’s March must show the college-educated urban elite and the poor white rural people that they matter. They think they’re good, decent human beings and they want to build a future with them.

All too often, a movement devolves into a classic “us against them” mantra. That may win elections in the short term, but it drives people apart in the long run. The people behind the Women’s March need to think about the long term. They need to think beyond the next election.

There are entire generations who believe that the people behind the Women’s March are only fighting for a few select minorities. They need to show that they will fight for everyone. It’s only when you can appeal to everyone that you can overcome everything. Remember that and you need not fear the outcome of any election.

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Filed under Jack Fisher's Insights

Tagged as abortion, conservative, democrat, Donald Trump, feminism, Hillary Clinton, human progress, human rights, LGBT Rights, liberal, political correctness, politically correct, politics, pro-choice, pro-life, progressive, Radical Feminism, republican, women's issues, Women's March

Tag Archives: political correctness

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How NOT To Market Comic Books: A Marvelous Cautionary Tale

My Advice To The Women’s March

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