There are a many annoying trends in the media these days and I’m not just talking about “fake news” or “alternative facts.” Those are trends that only bring out the worst in people whenever they’re discussed. While still annoying, there’s at least some legitimate substance behind those discussions. The trends I’m referring to are as empty as the whining they inspire.
It involves a new online cottage industry. It utilizes criticism wrapped in an agenda that’s disguised as meaningful social justice. It usually takes the forms of articles with click-bait heavy titles that give the impression that this is an official statement on behalf of all those who consume media. In reality, it’s just empty rhetoric that hides more whining.
You’ve probably seen these articles before. They’re often made by sites like BuzzFeed or Cracked, a site I’ve been reading for years and even reference frequently. They usually contain heavy-handed titles like this.
5 Things Action Movies Need To Stop Doing
8 Things Hollywood Needs To Stop Doing With Female Characters
7 Recurring Gags That Movies Need To Stop Using
14 Things TV Shows Need To Stop Doing With Minority Characters
15 Ways Hollywood Is Still Racist
37 Ways Movies And TV Are Still Offensive To Women And Minorities
9 Common Hollywood Practices That Need To Stop
None of these titles are to real articles, but you don’t have to look far to find articles like them. If there’s a legitimate and/or petty way to complain about the way Hollywood does business, then chances are there’s an article about it. Some pretend to express real concern about real issues. Most just whine about it, though.
I get that Hollywood is easy to criticize. It is, after all, a very shallow and cut-throat world with a history of scandals and less-than-ethical business practices. However, discussing those issues and trying to reform them is hard. Just whining about some of the content Hollywood puts out is easier and allows certain people to virtue signal. It’s not that hard to understand why people do it.
Even so, it doesn’t change a few inescapable facts that render all these click-bait articles utterly devoid of substance. Most of those fact come back to the simple truth that Hollywood is, and always has been, a business. It does have an agenda, but that agenda begins and ends with making money. Everything else is an afterthought.
It’s not very glamorous or sexy, but you could say that about almost every business venture. The only difference with Hollywood and the media is that pursuing that goal requires them to present a fantasy that sometimes requires that the goal be less obvious. That’s how you can get movies that protest corporate greed, but are still produced by corporations driven by greed.
It’s that same desire to make money and turn a profit that often leads to the kinds of practices that these wannabe media critics complain about. In general, people want to see beautiful women and attractive men following the kind of tried-and-true that has entertained people for centuries, long before movies and TV even existed.
From a pure business perspective, it’s easy to understand why Hollywood and media companies use these tropes. Like it or not, they work. People still aren’t tired of seeing male action stars like Tom Cruise run from explosions. People still aren’t tired of seeing beautiful women like Jennifer Lawrence or Scarlet Johannsen run around in skin-tight outfits either.
If the masses want it, then those in Hollywood would be lousy business people if they didn’t try to give it to us. There’s a demand for something. They supply it. That’s economics at its most basic. What these articles are basically asking for, to some extent, is that Hollywood stop doing what has historically made them money and do something completely different that may not work at all.
Think about that for a moment and try to appreciate the implications. You’ve got a job. It’s a good job that pays well. It involves doing something you know how to do and have seen, time and again, how well it works. Then, some person comes along who has never done your job and yells at you for how you do it.
On top of that, they claim that doing your job the way you do it contributes to all the horrible things in the world. Somehow, your job is what fosters all the racism, sexism, and bigotry that makes the world such an awful place and it’s your obligation to change everything about your job, risking your own money and livelihood in the process.
How would you feel about that person? Would you be all that inclined to listen to them? Would you even take them seriously? Chances are you wouldn’t and it’s not that surprising that Hollywood rarely responds directly to these complaints. The only reason Hollywood ever changes its approach to entertainment in any capacity is to make more money. That’s all there is to it.
It’s the biggest flaw in complaints about things like whitewashing, the Bechdel Test, and every damsel in distress trope. People can complain all they want. As long as movies, TV shows, and video games keep turning a profit, they’ll keep getting made. Hollywood and the media would be irresponsible, as a business, not to do just that.
That’s not to say Hollywood is doomed to remain stagnant. Hollywood, like any business, tries to follow market trends. That’s how we get things like a half-dozen superhero movies in a year and a glut of “Die Hard” rip-offs. When you find a winning formula, you stick with it. Those that don’t usually don’t stay in business for very long. The fickle and unpredictable nature of markets sees to that.
However, those who complain about Hollywood are basically demanding that they adopt this inherently risky method for producing media. They’re demanding that they ignore market trends and go out of their way to produce content that’s new, unproven, and politically correct to cultural and social sensibilities. They demand all this, regardless of how much it costs or how much profit it turns.
In general, when people make such unreasonable demands, they doom themselves to disappointment. For the professional whiners of the world, that basically creates a self-reinforcing cycle. They demand the impossible or the impractical. Then, when it doesn’t happen, they get upset and blame those who didn’t go out of their way for them.
It’s petty and annoying, but it’s the nature of the current media landscape. Thanks to the internet and social media, every has a platform and a voice. They have a mechanism for making demands that their media cater to certain groups and agendas, despite having no understanding of the business or economic forces behind the things they consume.
On top of all this, the process of making movies is getting more expensive with each passing year. That means producers have less room for error. If they make a movie that bombs, the losses are a lot bigger. It also means that even if a movie does well, the amount of profit it generates isn’t quite as great. That’s why the most profitable movies tend to be low-budget films that are unexpectedly successful.
It’s that unexpected part, though, that’s so frustrating to Hollywood. Nobody truly knows if a movie will be a hit, even if it’s from an established franchise. Sure, we can question how George Lucas thought Jar Jar Binks was a good idea for a character, but most every competent movie maker creates their products with the expectation and hope that they’ll be successful.
Now, none of that is to say that some themes aren’t overplayed. In recent years, Hollywood has made a concerted effort to improve how women are depicted in film and TV. The recent success of “Black Panther” has shown that there is money to be made in crafting products with a more diverse appeal.
However, these efforts weren’t the results of people complaining about a lack of diversity. They were the results of a business following market trends. The world is getting more diverse and so its consumer base. Naturally, a business will want to appeal to the most people possible. A successful business doesn’t care about the gender, race, religion, or sexual orientation of the consumer. The money is just as valuable.
For some people, though, that’s not happening fast enough and it doesn’t make up for past transgressions. Never mind the fact that history can’t be changed and doesn’t give a damn about how people feel about it. The fact that something once existed or doesn’t exist yet still offends some people.
At the end of the day, whining about the prevalence tropes, jokes, or themes that pervade Hollywood is no different than whining about how too many people like something that you hate. It’s selfish, petty, and asinine on every level. If it keeps making money, then it’ll keep happening. Until capitalism and economics radically changes, then those who keep whining about these trends will just have to deal with it.
/cdn.vox-cdn.com/uploads/chorus_image/image/58208215/NUP_180950_0484.0.jpeg)
Jack Fisher's Official Publishing Blog 