Tag Archives: business

Why Most Complaints About Hollywood Are Empty

hollywood-sign-mulholland-highway

There are a many annoying trends in the media these days and I’m not just talking about “fake news” or “alternative facts.” Those are trends that only bring out the worst in people whenever they’re discussed. While still annoying, there’s at least some legitimate substance behind those discussions. The trends I’m referring to are as empty as the whining they inspire.

It involves a new online cottage industry. It utilizes criticism wrapped in an agenda that’s disguised as meaningful social justice. It usually takes the forms of articles with click-bait heavy titles that give the impression that this is an official statement on behalf of all those who consume media. In reality, it’s just empty rhetoric that hides more whining.

You’ve probably seen these articles before. They’re often made by sites like BuzzFeed or Cracked, a site I’ve been reading for years and even reference frequently. They usually contain heavy-handed titles like this.

5 Things Action Movies Need To Stop Doing

8 Things Hollywood Needs To Stop Doing With Female Characters

7 Recurring Gags That Movies Need To Stop Using

14 Things TV Shows Need To Stop Doing With Minority Characters

15 Ways Hollywood Is Still Racist

37 Ways Movies And TV Are Still Offensive To Women And Minorities

9 Common Hollywood Practices That Need To Stop

None of these titles are to real articles, but you don’t have to look far to find articles like them. If there’s a legitimate and/or petty way to complain about the way Hollywood does business, then chances are there’s an article about it. Some pretend to express real concern about real issues. Most just whine about it, though.

I get that Hollywood is easy to criticize. It is, after all, a very shallow and cut-throat world with a history of scandals and less-than-ethical business practices. However, discussing those issues and trying to reform them is hard. Just whining about some of the content Hollywood puts out is easier and allows certain people to virtue signal. It’s not that hard to understand why people do it.

Even so, it doesn’t change a few inescapable facts that render all these click-bait articles utterly devoid of substance. Most of those fact come back to the simple truth that Hollywood is, and always has been, a business. It does have an agenda, but that agenda begins and ends with making money. Everything else is an afterthought.

It’s not very glamorous or sexy, but you could say that about almost every business venture. The only difference with Hollywood and the media is that pursuing that goal requires them to present a fantasy that sometimes requires that the goal be less obvious. That’s how you can get movies that protest corporate greed, but are still produced by corporations driven by greed.

It’s that same desire to make money and turn a profit that often leads to the kinds of practices that these wannabe media critics complain about. In general, people want to see beautiful women and attractive men following the kind of tried-and-true that has entertained people for centuries, long before movies and TV even existed.

From a pure business perspective, it’s easy to understand why Hollywood and media companies use these tropes. Like it or not, they work. People still aren’t tired of seeing male action stars like Tom Cruise run from explosions. People still aren’t tired of seeing beautiful women like Jennifer Lawrence or Scarlet Johannsen run around in skin-tight outfits either.

If the masses want it, then those in Hollywood would be lousy business people if they didn’t try to give it to us. There’s a demand for something. They supply it. That’s economics at its most basic. What these articles are basically asking for, to some extent, is that Hollywood stop doing what has historically made them money and do something completely different that may not work at all.

Think about that for a moment and try to appreciate the implications. You’ve got a job. It’s a good job that pays well. It involves doing something you know how to do and have seen, time and again, how well it works. Then, some person comes along who has never done your job and yells at you for how you do it.

On top of that, they claim that doing your job the way you do it contributes to all the horrible things in the world. Somehow, your job is what fosters all the racism, sexism, and bigotry that makes the world such an awful place and it’s your obligation to change everything about your job, risking your own money and livelihood in the process.

How would you feel about that person? Would you be all that inclined to listen to them? Would you even take them seriously? Chances are you wouldn’t and it’s not that surprising that Hollywood rarely responds directly to these complaints. The only reason Hollywood ever changes its approach to entertainment in any capacity is to make more money. That’s all there is to it.

It’s the biggest flaw in complaints about things like whitewashing, the Bechdel Test, and every damsel in distress trope. People can complain all they want. As long as movies, TV shows, and video games keep turning a profit, they’ll keep getting made. Hollywood and the media would be irresponsible, as a business, not to do just that.

That’s not to say Hollywood is doomed to remain stagnant. Hollywood, like any business, tries to follow market trends. That’s how we get things like a half-dozen superhero movies in a year and a glut of “Die Hard” rip-offs. When you find a winning formula, you stick with it. Those that don’t usually don’t stay in business for very long. The fickle and unpredictable nature of markets sees to that.

However, those who complain about Hollywood are basically demanding that they adopt this inherently risky method for producing media. They’re demanding that they ignore market trends and go out of their way to produce content that’s new, unproven, and politically correct to cultural and social sensibilities. They demand all this, regardless of how much it costs or how much profit it turns.

In general, when people make such unreasonable demands, they doom themselves to disappointment. For the professional whiners of the world, that basically creates a self-reinforcing cycle. They demand the impossible or the impractical. Then, when it doesn’t happen, they get upset and blame those who didn’t go out of their way for them.

It’s petty and annoying, but it’s the nature of the current media landscape. Thanks to the internet and social media, every has a platform and a voice. They have a mechanism for making demands that their media cater to certain groups and agendas, despite having no understanding of the business or economic forces behind the things they consume.

On top of all this, the process of making movies is getting more expensive with each passing year. That means producers have less room for error. If they make a movie that bombs, the losses are a lot bigger. It also means that even if a movie does well, the amount of profit it generates isn’t quite as great. That’s why the most profitable movies tend to be low-budget films that are unexpectedly successful.

It’s that unexpected part, though, that’s so frustrating to Hollywood. Nobody truly knows if a movie will be a hit, even if it’s from an established franchise. Sure, we can question how George Lucas thought Jar Jar Binks was a good idea for a character, but most every competent movie maker creates their products with the expectation and hope that they’ll be successful.

Now, none of that is to say that some themes aren’t overplayed. In recent years, Hollywood has made a concerted effort to improve how women are depicted in film and TV. The recent success of “Black Panther” has shown that there is money to be made in crafting products with a more diverse appeal.

However, these efforts weren’t the results of people complaining about a lack of diversity. They were the results of a business following market trends. The world is getting more diverse and so its consumer base. Naturally, a business will want to appeal to the most people possible. A successful business doesn’t care about the gender, race, religion, or sexual orientation of the consumer. The money is just as valuable.

For some people, though, that’s not happening fast enough and it doesn’t make up for past transgressions. Never mind the fact that history can’t be changed and doesn’t give a damn about how people feel about it. The fact that something once existed or doesn’t exist yet still offends some people.

At the end of the day, whining about the prevalence tropes, jokes, or themes that pervade Hollywood is no different than whining about how too many people like something that you hate. It’s selfish, petty, and asinine on every level. If it keeps making money, then it’ll keep happening. Until capitalism and economics radically changes, then those who keep whining about these trends will just have to deal with it.

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Filed under Celebrities and Celebrity Culture, media issues, movies

Success, How To Get It, And What Nobody Tells You About It

We all want it. We all work our asses off to get it. We all go to great lengths, learning whatever we can and doing whatever we must, to achieve it. For many of us, it’s a lifelong obsession that can be both agonizing and exhilarating.

No, I’m not talking about sex for once. I’m talking about something that is often associated with sex, albeit indirectly. I’m talking about success. It’s a relevant thing to talk about for me. I’ve got my first non-self published book coming out this month and another in the works for next year. Sure, it’s not the kind of success that’ll have me swimming in a pool full of champagne, but it’s a start.

I write erotica/romance novels because I want to make a living doing this. I want this to be my career. Naturally, I want it to be a successful career. I want to be able to pay a mortgage and an electric bill with this career. I’m not there yet, but I’m hoping I’m on the right path. However, in pursuing this career, I’ve realized something about success that often gets overlooked.

Nobody has any goddamn clue how to achieve it.

Sure, there are self-help gurus, scam artists, and Gwyneth Paltrows out there claiming they have some sort of secret. They claim they know how to find success, seize it, and hold onto it. They make it sound so easy. They make it sound like the lottery winners who lose all their money have no excuses.

Well, as much as I despise excuses, there are exceptions when it comes to success. If you’re lucky, you don’t have to learn the hard way. For most people, they don’t even have to learn it. It’s just something you tend to realize through experience, but even when we realize it, we don’t want to put it into to words and for good reason. When you break down the components of success, it’s kind of depressing to say the least.

Now I don’t claim to know squat about success. If I did, I’d be sending signed copies of my novels to Jennifer Lawrence and Natalie Portman on a weekly basis. I only know what everybody knows to some extent, but refuses to acknowledge.

In that knowledge, we understand that success has three vital components.

  1. Having talent, which not everybody has
  2. Being willing to work, which not everybody is
  3. Having a certain amount of luck, which not everybody gets

It’s the giant caveat that grade school teachers and “Back To The Future” left out. We’re all told as kids that we can do anything we set our minds to. Doc Brown gave that advice to Marty McFly on more than one occasion. That works great in the movies. In real life, it has the same effect as rubbing goat piss on your feet.

Maybe it’s because we want to protect our children from the harsh realities of the world and I can understand that to some extent, but that doesn’t make those realities any less harsh. When it comes to success, we’re often at the mercy of forces beyond our control.

I’m not just talking about the luck aspect either. For some people, it doesn’t matter how determined or dedicated you are. You could wake up every morning at 4 a.m. and practice throwing a football until 3 a.m. You’ll still never be as good a quarterback as Tom Brady because he just has a unique talent for it.

The same goes for skills beyond throwing a football. You can be the most charismatic actor or actress in the world. You could have all the talent you need. However, if you don’t have the body of Jennifer Lawrence or the sex appeal of George Clooney, you’re not going to get the same chances. That talent just isn’t enough. It isn’t fair, but the real world has a knack for kicking fairness in the ass on a daily basis.

There are even people who do have immense talent, but they’re just not willing to work at it. We never hear about these people, but we probably know someone in our lives who has uncanny talent in something, but just chooses to do nothing with it. It’s tragic, but it’s another one of those forces that are beyond our control.

Even if we do have the sex appeal of George Clooney, the talent of Tom Brady, and the body of Jennifer Lawrence, there’s still that nasty thing called luck. This is, by far, the most frustrating component of success because it’s “kind of” random to some extent.

I say “kind of” because I’m not talking about the luck that involves lottery tickets, Las Vegas, or the NFL draft. Luck can be guided to some extent, but only to a point. Tom Brady was a 6th round draft pick that nobody thought could play as more than a backup. There were 31 other teams who had a chance to draft him, but didn’t. Instead, he ended up going to New England.

Whether by luck or toil, Brady ended up on a team with a coach and a system that perfectly complemented his talents. Would he have succeeded as much as he did if he went to another team? That’s hard to say, but most can’t see him doing what he did with the Cleveland Browns.

Sometimes we have to put ourselves in a position for luck to find us. Sometimes we have to gamble that the luck will be there if we seek it. It doesn’t always pay off, but again, it’s not like the lottery or Las Vegas.

This is where the advice of someone like Scott Adams, the Dilbert guy, comes into play again. He often says in his books that success likes to hide in the ashes of failure. When you take into account the three ingredients I mentioned earlier, that makes perfect sense.

The thing about the lottery is that you have to pay to play the game. As such, it’s set up so that the odds are so remote that the math is just never on your side. It’s how Las Vegas makes its money and how the lottery is a $70 billion industry. With most other forms of success, there’s no ticket to buy. It’s free to keep playing.

That’s the key to some extent. If something is free to play, then the math is suddenly on your side, no matter how remote the odds are. Play an unlimited amount of times and eventually, the most unlikely outcome will occur. This isn’t always possible for fields like acting, modeling, or basket weaving. However, it does help balance out the depressing outlook.

With publishing, the odds are against me. I don’t deny that. However, it’s another one of those games that’s free to play. Sure, it comes with a lot of rejection, but you can make the law of averages work for you.

Other writers have done just that. The book, Twilight, was rejected by 14 publishers before it got picked up. The hit show “Breaking Bad” was rejected by multiple networks, including HBO and FX, before getting picked up by AMC. Ironically, it seems as though there’s a lot of failure that goes into success.

I didn’t keep track of how many times I got rejected. I’d rather not sift through that many emails. However, I don’t use this as an excuse to get discouraged. I use this as an incentive to get better. That’s something else that teachers and after school specials never taught us as kids. We have to keep improving.

It kind of clashes with the whole message that, “You’re so great, no matter what anyone else says!” The truth is that we are all a work-in-progress. If we don’t keep improving at whatever we do, be it writing erotica/romance or learning to deep-fry a turkey, we’re not going to find success. We’re only going to fall into the same pit as those who think they have a chance at winning the lottery.

For the record, though, I do buy lottery tickets. I don’t buy many. I never spend more than pocket change on them, but again, the odds of playing are better than zero, which are the only odds you get if you don’t play.

Success is an unpredictable force and one that not everybody achieves in life. However, it is possible to put yourself in a position to experience it. It often takes more than your teachers and favorite movie stars ever told you, but it’s something worth pursuing. We only have one life to live, after all. Why not make the most of it?

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