Tag Archives: commercials

Honest Question: Do Political Ads Convince Anyone Of Anything?

Political ads have little persuasive power | YaleNews

It’s that time of year again for my fellow Americans. It’s election season. Now granted, it’s not a Presidential election, which have a tendency to get messy, ugly, heated, and hostile. The last two Presidential elections have sadly demonstrated that. However, democracy is still an important part of the American tradition. That means we have elections every year.

Years like this are what we call “off-year elections.” We don’t elect a President, but we do elect senators, representatives, governors, and various other officials. It may not be as glamorous or high-stakes as a Presidential election, but it’s something I encourage every American to take seriously.

Even if you hate politics and politicians, you should still vote.

If you’re not sure how, depending on where you live, check out this website and follow the steps. It’s not just a civic duty. It’s the lifeblood of democracy.

That being said, I do have one major bone to pick with election season. It has to do with the political ads that seem to run every five minutes on every channel I watch, as well as every video I stream online. Chances are, my fellow Americans are seeing plenty of those ads too. I have a feeling they’re as sick of them as I am.

With that in mind, I have a simple question to those who make these ads, as well as those who can’t avoid seeing them.

Do these ads actually convince anyone of anything?

I promise I’m not being facetious. I’m asking an honest, sincere question.

Has anyone actually been swayed by these ads? Have they ever affected your voting habits in any meaningful way?

I know people tend to be exceedingly partisan about everything these days. There are people who will vote for alleged sexual predators over someone of the opposing party. I know people who are registered republicans or democrats. Their candidate could run over puppies in the street and they would still vote for them.

It’s sad, frustrating, and antithetical to core American principles, but that’s the current situation we live in. It also makes these political ads all the more irrelevant. Seriously, if people are this partisan and dogmatic about their political affiliations, is an ad going to change that? If not, why spend money on them in the first place?

It’s not an insignificant sum of money, either. Running ads on TV and online make up a sizable chunk of campaign costs for aspiring politicians and that cost is only increasing. If they don’t work, then why spend all that money in the first place? What’s the point if it doesn’t change a single voter’s mind?

I suspect that’s not entirely the point of these ads. It might just be the case that these ads are just reminders for people who planned to vote a certain way to get out there and vote. After all, voter turnout has been historically low in the Untied States. While I agree that’s an issue, are these ads really the best way to address it?

Again, it’s an honest question. I’m not trying to come off as jaded or cynical, although I don’t blame anyone for feeling this way after the past five years of American politics. If these ads aren’t helping, though, then I think these questions are still worth asking.

Jaded or not, I still fully intend to vote and I already know who I’m voting for. I encourage every registered voter in America to do the same. Try not to vote blindly, either. Look into each candidate. Get a feel for who they are and decide for yourself whether you want them representing you. It can be tedious, I know, but that’s how you do democracy. That’s how you preserve the core values that make the Untied State of America what it is. Put in that effort, even if you find these ads insufferably annoying.

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A Brief Rant About Car Insurance Commercials

I understand why commercials exist. I’ve been watching TV my whole life. Even as a kid, I knew the economics behind it.

People have stuff they want to sell. TV networks and shows need to make money. Commercials are a way to do that. They need that money to keep providing us with content, compensate studios, and put up with egotistical actors. Those same economics apply to YouTube videos and streaming services like Hulu. If you don’t want to see those commercials, you have to pay extra for services like HBO and Netflix.

Economics aside, there’s only so much understanding I can have when certain commercials become more than just a nuisance. There’s advertising, there’s business, and then there’s just being annoying. With Super Bowl LIV just a few days away and a slew of big budget marketing pushes on the way, it’s a given that we’ll see a few of those commercials.

Since I plan to watch the Super Bowl this year, as I’ve done every year since I was a toddler, I’d like to offer a brief personal insight into a certain category of commercials. That insight can be summed up in just a few words.

Fuck any and all car insurance commercials!

I apologize if that’s not the most articulate insight ever uttered on the internet, but I’m not sorry for expressing my utter hatred of car insurance commercials. I’m not being factious. I’m dead serious.

Fuck car insurance commercials and every marketing team behind them!

Fuck their stupid gimmicks, dumb jingles, dim-witted celebrities, and annoyingly repetitive bullshit!

Fuck everything about the entire concept behind car insurance commercials!

I know there are a lot of annoying commercials out there, but for the past few years, car insurance commercials have entered a unique category of utterly infuriating. It’s bad enough that they seem to make up half of all commercials in existence. Every show on Hulu has at least one car insurance commercial and every live sports broadcast seems to have at least 20. They’re selling a product that’s inherently boring and frustrating.

Car insurance is not life saving medicine, a new toy, a fancy gadget, or a new movie. It’s goddamn bureaucracy, for crying out loud. Moreover, it’s bureaucracy that people are legally required to purchase if they own or regularly operate a vehicle. We don’t have the option to just ignore car insurance if we have a car. For both legal and financial reasons, we have to have it.

That makes relentlessly advertising it exceedingly redundant. I remember when I bought car insurance. I didn’t recount all the commercials, gimmicks, and quirky sayings they love to use. I just used the same insurance my parents and relatives had. They already had accounts. It was easier, quicker, and the price was basically the same.

Again, and it’s worth repeating, I needed to buy insurance when I bought my first car. The process wasn’t some life-defining experience. It was goddamn paperwork, followed by a few forgettable phone calls to an agent. These commercials, which present car insurance as this powerful, life-affirming experience, couldn’t be further from the truth without Michael Bay directing it.

Most of the time, I don’t think about insurance. I have had to use it before. It wasn’t the least bit thrilling. It was just phone calls and paperwork. That was it. Most people I know have the same experience. They don’t like dealing with insurance any more than they like going to the dentist to get root canal surgery.

I’ve met people who have bought things because they saw a commercial for it. I’ve never met anyone who said they bought car insurance because of a commercial they saw. It just adds to the lengthy list of reasons as to why I despise these commercials and skip or mute them if I can.

With each passing year, they become more annoying. I don’t see that changing anytime soon. I know I’ll see plenty while watching the Super Bowl. To those companies and their overpaid marketing departments, I’ll say it again.

Fuck your goddamn car insurance commercials!

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