Tag Archives: seeking love

Should You Marry Your Best Friend?

The following is a video from my YouTube channel, Jack’s World. This video is an honest exploration into a profound question involving romance.

Should you marry your best friend?

Being a romantic, I’ve heard form many people that your best friend is the only person you should marry. I’ve heard from plenty others that they’re the last person you should marry. I’ve asked it in many forms and I thought it was worth talking about in a video. I also explored this question in a blog post I wrote back in 2018. And I tried to expand on in in this video. Enjoy!

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Filed under Jack's World, romance, YouTube

How To Make A Man Feel Loved

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People seek out love. Whether you’re a man, woman, transgender, or just anyone with human emotions, we have an inherent drive to connect with one another. Whether it’s emotional or physical, we are wired to desire such intimate connections. It’s an integral part of being human.

I suspect most reasonable people would agree with that sentiment. Humans are social creatures. Both science and general experience make that abundantly clear. The disagreements tend to occur on the nature, process, and exercise of those intimate bonds. What some think of as love may come off as obsession to someone else. I’ve tried to be mindful of that difference, both within real and fictional romance.

Things only get trickier when you apply gender differences to the concept of seeking love. In a perfect world, there would be no differences, but we don’t live in that world. In today’s complicated web of social norms, traditions, gender politics, stereotypes, and taboos, how you go about pursuing love and feeling loved varies considerably by gender.

Now, I can’t speak to how women or those who identify as transgender approach that process. I am a heterosexual man. I can only speak to my own experiences, some of which I’ve shared in the past. I certainly can’t claim to speak for all men, either. Everyone is different, complete with their own romantic quirks and kinks.

However, in contemplating various gender issues and social taboos, I feel like there’s a growing disconnect surrounding the idea of masculinity, being in love, and what it means to feel loved. Some of that has to do with the current state of identity politics and loaded terms like “toxic masculinity,” a concept I’ve done plenty to criticize before. Other issues, I believe, run much deeper.

For me, being the self-admitted romantic I am, it comes back to what it means to feel loved. People can argue what love is until the end of time. I’ll leave those discussions to smarter, more capable individuals with a better understanding of philosophy. Instead, I want to focus on what it means for men, in general, to feel loved.

As a man with a modest amount of romantic experience, I think men are held to a very different standard. Some of it isn’t fair, but women and transgender individuals can probably make that same claim. With men, I believe those standards are rarely scrutinized and easily misconstrued.

To understand how, you need only refer to Chris Rock’s

2018 Netflix special, “Tamborine.” In it, he made this memorable observation about men and how they are loved.

“Only women, children, and dogs are loved unconditionally. Men are loved under the condition that they provide something.”

In addition to being both hilarious and insightful, this sentiment reflects the unique challenges that men face when it comes to love. It’s not always overt and oftentimes, it’s inadvertent. Some of these issues are just woven into social norms that go back to certain pre-modern traditions about family structure.

Whatever their source, society never stops evolving. How people interact and relate to one another will keep adapting to changing circumstances and make no mistake, those circumstances will change rapidly in the coming years. That’s going to impact how men, women, and everyone in between relates to one another and not always for the better.

With that in mind, I’d like to start a discussion on what men seek in pursuing love and how to go about making men feel loved. I know the media, popular culture, and even a recent movie centered around men’s thoughts have given us many impressions. In the interest of streamlining the discussion, I’d like to offer a brief list of insights and approaches for making a man feel loved.

Again, this list is hardly definitive. I’m just one heterosexual man. I’m sure there are plenty of other men out there with different experiences who can offer far greater insights. If you’d like to share those insights, please post them in the comments. For now, here are just a few small ways to help a man feel loved and inspire him to love others.


Make His Efforts And Contributions Feel Valued (And Not Just Expected)

This one is subtle, but powerful. Watch any sitcom, from “Married With Children” to “Leave It To Beaver,” and the man of the family is usually the sole provider. Regardless of how you feel about this family structure, be it a hallmark of tradition or a byproduct of a patriarchal conspiracy, the sentiment comes off as more of an assumption rather than a contribution.

Even if a man works his ass off every day, whether it’s digging ditches or selling women’s shoes like Al Bundy, that work isn’t always valued. It’s just expected. It’s just what a man is supposed to do. Him wanting any other kind of affirmation is just seen as excessive or a byproduct of a fragile male ego. However, such assumptions only breed resentment.

In almost any other situation, we seek and hope for acknowledgement of our sacrifices. We want our labor, be it physical or emotional, to feel valued. It’s part of being a social species and is not contingent on gender. A man isn’t going to feel loved if what he contributes is always taken for granted.

It doesn’t have to be glowing praise. It just has to be an acknowledgement of his efforts. That makes him feel good about the contributions he makes and will only make him work harder at returning the favor, which is good for any healthy love.


Treat Him As A Partner And Not An Asset

This idea manifests in many ways, the most obvious being instances of women seeking men for the sole purpose of gaining access to their money and resources. This sort of thing isn’t new. That kind of power dynamic goes back to ancient times when wealthy kings saw women as assets just as much as they saw his wealth as an asset.

We don’t live in ancient times anymore. While we still have rich men using their wealth to hook up with beautiful women, this issue often arises among those who are not rich. Relationships may start out as loving and intimate, but can descend into a bland business partnership where the man is nothing more than a buffer against poverty.

It’s true that a man can bring things like money, resources, and the siring children to a relationship. However, that can’t be the only things of value. If men are reduced to just the things they do, then they’re not going to feel loved. They’re going to feel like a tool, one who can be easily replaced by anyone of greater means.

That’s often why men get concerned, jealous, or even paranoid when their lover treats them more like a tradeable asset rather than an equal partner. Even those who champion equality often fall into a trap that focuses only on the tangible components of that relationship. Since love is inherently intangible, it can leave things feeling unbalanced.


Don’t Treat His Interests And Hobbies As Stupid Or Juvenile

When it comes to men’s interests, there’s often a sense that they’re always immature or crude. Sports, video games, and comic books are seen as something for children. Mature men are expected to outgrow them and embrace other interests more befitting of adults. However, it’s often the case that those interests align with those favored by women.

People have all sorts of hobbies, be it watching football, building birdhouses, or trash talking one another while playing video games. While some are healthier than others, denigrating them just sends the message that you want men to build their interests around you. It’s akin to wanting them to want to do the dishes rather than just doing the dishes. One requires courtesy. The other requires the thought police.

All good relationships require some level of sacrifice, but when one side is expected to sacrifice something they love and cherish, it gives the impression that they’re not loved for who they are. They’re only loved for what someone else wants them to be. It also implies that the only way for men to love someone is for them to make their significant other the center of their world.

That may count as romance in a fairy tale, but in the real world, that’s dangerously close to obsession. Most men seeking love aren’t looking for that kind of relationship. They’re seeking someone who will love them for who they are, which includes their hobbies.

That doesn’t mean you have to share in those hobbies. If you do, that’s a nice bonus. That shouldn’t be a deal-breaker, though. A man who can keep loving the things he loves and share some of that love with someone else is going to make him that much more appreciative.


Don’t Assume He Can/Should Fix Everything

When your car breaks down, you take it to a mechanic. When your toilet backs up, you call a plumber. Most people don’t give that a second thought. The fact that many mechanics and plumbers are men is beside the point, although I’m sure that colors our perceptions about what people who fix things look like.

In any relationship, things are going to break. That’s just life. However, when the burden of fixing everything falls on the man, it creates another imbalance that can compound a bad situation.

Regardless of whether you think men are more inclined to fix things, just assuming that they can further reduces a relationship to roles. If you’re the man, you fix things. It’s not always appliances, either. If someone is upset, the man is supposed to fix it. If something goes wrong, the man is supposed to resolve it.

If a good relationship is supposed to be a partnership, then this dynamic is hardly equal. One side can’t be solely responsible for resolving every problem, be it a faulty garbage disposal or serious intimacy issues. Being in love and making your partner feel loved goes both ways. Expecting only one side to get their hands dirty and make the sacrifices isn’t going to leave someone feeling appreciated, let alone loved.


Make Your Love Feel Like A Choice Rather Than A Favor

I’ve heard more than one women, and even a few men, tell their partners they’re lucky to have them. It’s not always in a condescending sort of way, but by definition, it kind of is. It sends the message that the love they’re sharing isn’t really a matter of choice. It’s just a favor they’re giving to someone, one that can be revoked at any time.

That kind of a relationship is many things, but it is not very loving. Men jump through a lot of hoops to be with someone. I know women have challenges as well, but in the current gender climate, men are still the ones who do most of the pursuing and women are the ones making the choices. Just look at the gender disparity on dating sites for proof of that.

As a result, a relationship will feel more like a privilege than a genuine, emotional connection. It creates this dynamic where a man feels like he has to navigate a constantly-shifting set of expectations, just to keep the relationship going. The woman is the one who sets those expectations and can determine at any moment that he has failed and the relationship is over.

Again, I’m not claiming that this is how most women approach a relationship. By and large, the love they feel is real. However, a good chunk of that love is contingent on the men treating that love as a favor that is granted rather than something that’s genuine and sincere. As Chris Rock said, it’s a conditional kind of love and that love will limit any relationship in the long run.


I hope this list helps further the discussion surrounding men, love, and relationships. If you feel like I missed something or need to expand on a particular concept, please let me know in the comments. For everyone out there lucky enough to be in relationships, I hope this gives you something to think about and provides tools with which you can use to make one another feel truly loved.

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Filed under gender issues, Marriage and Relationships, men's issues, outrage culture, psychology, sex in society, sexuality

My Wedding Speech: Love, Marriage, And Hope

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The following is a little speech I prepared for the wedding I’m set to attend later today. As I announced yesterday, I’m currently out of town to attend a wedding involving a close family member of mine. I’m not the one that’s getting married, but being the romantic I am, I have a strong appreciation for weddings.

There is sure to be plenty of joy to be had on all sides. There will be plenty of speeches, toasts, and tears. I don’t know if I’ll get a chance to say anything, given the size of the crowd. However, I’ve never been good at giving big speeches anyways. My strength has always been the written word.

With that in mind, I’d like to share a little speech that I wrote for this momentous occasion. Even if I don’t get a chance to say it, I hope to forward it to friends, family, and loved ones so they can share in the sentiment during and after the ceremony. Also, if you or someone you know is getting married and need something romantic to say, please feel free to use this.

What can we say about love that hasn’t been demonstrated, expressed, or put into every other pop song in history?

What can we possibly do, by ourselves and with each other, to demonstrate the power of this feeling?

On this joyous day, I think we can skip those questions because what we’re experiencing right now is the most complete answer we’re ever going to get. Here, in this moment, we are feeling those magical, intangible things that unite us all, but defy description.

Take a moment, every one of you, to appreciate this feeling. To the bride and groom, take an extra moment or several. Can you sense it? Can you grasp it, if only in though? It doesn’t have to be tangible. It doesn’t even have to be complete. All that matters is that it’s there.

Take another moment, if you can, to understand how powerful a feeling it takes to bring us together. What other emotion can inspire an event like this? Friends, family, and loved ones from all over are here to share in this experience. Some say love is magical. I say magic has nothing on love’s ability to bring us all together.

To the bride and groom, whose love brought us here, you’ve achieved something that few can hope to grasp. What brought you to this point wasn’t just a passing feeling. A simple passion may inspire a kiss or a smile, but it takes something much greater to create something like this.

Your love is something special. It’s not just one particular feeling at one particular moment in time. It is a process and an evolution. Like gravity or the changing of the seasons, love has been the catalyst through which you’ve weaved your lives together. The hopes of the past are now the promises of the future. The joy you feel now is the foundation for greater joy in the future.

When we truly love someone, we don’t just love the person before us. Their body, their smile, and the things they do for us are merely the surface of something much deeper.

To love someone is to love who they’re trying to be.

To love someone is to love who you’re trying to be, as well.

To feel that love and know it is a moment worth capturing. For you to share that moment with us, giving us a chance to see and marvel at what you’ve achieved together, is a true wonder.

Having witnessed your love and celebrated your new life together, I think we can all say without reservation that love is real. We need ask no more questions. We need not contemplate any more factors. Seeing you together and sharing in the moment is all we need to know the truth.

From this day forward, through every challenge and triumph, we wish you all the love and happiness that this feeling can bring. From here on out, let love be your guide, your bond, and your greatest strength.

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Filed under Jack Fisher's Insights, Marriage and Relationships, romance

Five Reasons Why I WOULD Date A Transgender Woman

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The older I get, the more I realize just how much work, energy, and even flat out luck goes into finding a romantic partner. It’s not just from my own personal experience, either. I see it play out in my friends and family as they find lovers, some of which work out and some of which don’t.

At the moment, I am single and my efforts to find love have been difficult, to say the least. I’ve tried online dating. I’ve tried putting myself out there. I’ve even tried flirting a bit. It hasn’t really amounted to much, thus far, but I remain hopeful that I’ll find that special someone one day.

Recently, though, someone asked me an interesting question. Over the course of a conversation about our respective struggles in finding love, he asked if I would ever consider dating a transgender woman. That’s the first time someone asked me that question seriously and I needed a moment to think about it.

As I’ve said before, my knowledge of transgenderism is fairly limited. However, writing about the issue has given me opportunities to interact with a few transgender individuals. I can say without hesitation that much of my interactions with transgender people have been positive. Nearly everyone I’ve met, thus far, has been decent and sincere.

With those experiences in mind, I thought long and hard about this issue. I’m not the first one, either. According to a poll done by adamandeve.com, which isn’t exactly scientific, about 65 percent of adults say they would not date a transgender individual. There are any number of reasons why that might be, but I don’t want to speculate so I’ll just give my answer.

Yes, I WOULD date a transgender woman.

Now, I’m not saying that to virtue signal. I’ve already made my feelings on that fairly clear. I came to this conclusion after thinking about what I want in a lover, what kind of person I would want to be for them, and how I would go about pursuing a relationship. After considering all that, the answer became fairly clear.

I would, indeed, be open to dating a transgender woman. I don’t deny that it would be somewhat different than dating a cis-gendered woman, but every individual has their quirks. I don’t see why being transgender should be a deal-breaker in a relationship, at least for me.

I even came up with a few reasons as to why I would be open to such a relationship. Please note that these reasons are coming from someone whose experience with transgender people is limited. I have had issues in the past where my discussions on the issue have inadvertently offended certain people. I will make an effort to avoid that here, but please bear with me if I slip up.


Reason #1: A Transgender Woman Has A More Balanced Understanding Of Gender

This is probably my top reason and the first that came to mind when I contemplated this issue. A transgender person who often has to approach gender in a radically different way from what the social and cultural norms dictate. Their world is one where it just doesn’t work to put clear, defined lines between men and women.

This is kind of a big deal for me because there have been times in my life where I’ve been insecure about what’s expected of me as a man. I love romance. I love passion. I like to explore emotions and walk the fine lines of certain cultural expectations. Some of these things will earn awkward looks from other men and even other women. That was why I often hid my love of romance as a teenager and even a young adult.

I think a transgender woman would understand that feeling better than most, not conforming to certain expectations of their gender and trying to navigate those issues that the Ben Shapiros of the world say don’t exist. I think I would find a lot of common sentiments with a transgender woman, more so than a cis-woman in some cases.


Reason #2: A Transgender Woman Has Greater Insight Into Male AND Female Anatomy 

This was probably the second thing that popped into my mind. I admit, it’s fairly crude. It’s probably the same idea an immature teenage boy might give if asked about the benefits of dating a transgender woman. I have a feeling a number of transgender individuals would roll their eye at that, but I also think there’s something to be said about someone’s experience with the diversity of human anatomy.

In my conversations with transgender women in the past, that experience often involves a disconnect between the mind and the body. The mind says they’re a woman. The body says they’re a man. The struggle is trying to get the body and mind on the same page.

Gender reassignment surgery is just part of that experience and one that’s too big to cover in one post. As it stands, the process has advanced to a point where a transgender woman can have a fairly comprehensive understanding of what it’s like to have both a penis and a vagina.

I think that understanding would help with the intimacy of a relationship. I’ve been with girls who think a penis is basically a faulty light switch, which has made for some awkward moments. Regardless of your gender, it helps to have a better understanding of how genitals actually work.


Reason #3: A Transgender Woman Has A Firmer Grasp On Her Identity

This is a more introspective reason. It’s a reason that also reflects on issues of identity, as a whole. I’ve met men and women throughout my life present themselves in one way, but it’s obvious they’re forcing it. They don’t always know who they are, but try desperately to be what everyone around them expects.

Transgender individuals probably have greater self-awareness than any cis-gendered person ever will. It takes a lot of personal insight to understand that your mind says you’re one thing, but your body says another. It’s difficult for most cis-gendered people, like myself, to comprehend. That’s why it’s so easy to take self-awareness for granted.

For me, dating a transgender woman who is secure in her identity means dating someone who understands who she is and what she wants to be. That’s a rare and under-valued quality in a partner. If one or both people in a relationship lack that, then there will be problems. I imagine a transgender woman would teach me a thing or two about my own identity that I might not have realized.


Reason #4: A Transgender Woman Better Understands The Importance Of Personal Growth

There are a lot of things that go into a successful relationship. One trait my parents often emphasized is to love more than just who a person is when you meet them. It’s often more critical to love who they’re trying to be. People are not static. They grow and develop over time. That’s just part of the human experience.

A transgender person faces more growing pains than most. They have to live their lives with a body and mind that are at odds. Just dealing with that is something that most non-transgender people struggle to grasp, but that means their growth process as individuals takes more turns than most.

For someone seeking to truly align the identity of their mind and body, it takes more than just growth or surgery. It also involves growing up in a world that is not very friendly to transgender individuals. That kind of growth involves a lot of hazards and their ability to navigate them reveals the kind of person they are.

For someone like me, who sometimes has difficulty surmising who someone is trying to be, a transgender woman provides a unique personal story. As someone with a strong appreciation for such stories, I can see an intimate appeal to that sort of connection.


Reason #5: A Transgender Woman Faces A Unique Set Of Life Experiences That Reflect A Unique Kind Of Strength 

This reason ties, somewhat, into the previous reason because it stems from that personal growth that a transgender person undergoes. In aligning their mind and their body into a singular identity, they undergo a difficult growth process. That process requires strength, namely a kind most cis-gendered people take for granted.

I wake up every day, look in a mirror, and don’t even think about my gender identity. I feel like a man. I look like a man. I have manly interests. I don’t have to put an ounce of effort into it. That part of my identity is not in conflict. I imagine if I woke up tomorrow in a woman’s body, I would be very confused and probably very distressed.

Dealing with that sort of disconnect requires strength and not just the kind that involves accepting their identity or undergoing surgery. Like I said before, it takes an uncanny amount of self-awareness to realize one’s identity. A transgender woman who made it to a point where she’s willing to date a guy like me reflects a strength that’s hard to put into words, even for an aspiring erotica/romance writer.

No matter who you are, having a firm grasp of your identity and being willing to share it with someone takes strength. A transgender woman would have more strength than most and for a guy with as many sexy thoughts as me, I think we could make a relationship work. I may never get a chance to try, but I’m comfortable saying I would be open to the experience.

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Filed under gender issues, Jack Fisher's Insights, sex in society, sexuality

My Plans For Finding Love (Through EHarmony)

I actually had another topic I wanted to discuss today, but something came up that I felt was worth talking about. I’m sorry to say it has nothing to do with sex robots, bionic penises, or romance lessons from superhero comics. Don’t worry. I’ll find plenty of reasons to talk about those topics again. This is more personal.

A while back, I bemoaned my luck with online dating, citing that demographics alone are working against me. At the moment, online dating is great if you’re a marginally attractive young woman. The massive disparity between men and women on most sites ensures they can sign up in the morning and have a date before sundown. Men are just that lonely/horny.

For me, though, despite being a fairly attractive young man with no debt, good health, and a sexy mind, the odds and the demographics just aren’t in my favor. I did try online dating last year, namely through Match.com. I even got a paid subscription, which wasn’t cheap. It turns out I would’ve been better off throwing that money at squirrels. At least that would’ve gotten a cheap laugh.

The most I got out of online dating was a lot of spam, namely from a bunch of women asking me to pay for their porno cam. Apparently, there are still some men on this planet who just aren’t content with all the free porn that’s all over the web and still insist on paying for cam girls. It was frustrating because every time I saw a profile that seemed to match, it turns out it was just another goddamn spammer.

If I sound bitter, then please forgive me. Being single at my age does worry me, as I’ve contemplated before. Then, a few days ago, I had a chat with some close family members. They always remind me how much they love me and how much they want me to find love. So, despite my bitterness, they convinced me to give online dating another try.

I’m still hesitant, but what I’m doing now clearly isn’t working. My family keeps pointing out that actually getting out there and finding someone just isn’t what it used to be. I need to do something different and, bitterness aside, a lot of people are finding their spouses online these days. I’d like to join that statistic.

I’m hoping for the best, but bracing for the worst, namely a lot more porno spam. However, I certainly won’t be trying Match.com again. Since I’m not an attractive woman, I’m pretty sure that site just isn’t going to work for me. Instead, I’m going to give Eharmony a shot.

Now, I’ve seen all those goofy Eharmony commercials like everyone, complete with that annoying music. I also don’t think for a second that those people claiming to have met their spouses are real. I’m almost certain they’re paid actors, as is the case with any commercial. However, Eharmony does have a better reputation than most dating sites, at least in terms of intent.

That’s still a relative concept, with respect to dating sites. Given how hard it is to pin down just how effective these sites are, I don’t think there’s a whole lot of difference between Eharmony and Tinder, in terms of reputation. However, Eharmony states outright that it wants to help people find serious love. At this point in my life, I want that as much as any single guy in his 30s.

I imagine it’ll be a challenge. I also imagine there are a lot of factors working against me, as is often the case with any service that makes bold claims, like being able to find your spouse. That said, when it comes to finding love, the erotica/romance writer in me is always willing to make that gamble.

If I do this, though, I want to maximize my chances for success. Moreover, I’d like to document that success on this blog, if possible. I’ll document the failure too, but success is a lot sexier so I’d much rather talk about that.

So, with that in mind, I want to formulate a plan. I’m still working on the particulars of that plan. My family is already helping me, as they do with many things. However, I’d like to open this up to anyone who reads this blog and has experience with online dating. I’m very open to suggestions. What I did with Match.com simply didn’t work. I’d like to avoid that with Eharmony.

So please, if you’re a regular reader of this blog or just stumbled across it because you’re looking for a site that talks a lot about superhero comics and sex robots, I’d like to hear from you. How should I go about this? What can I do to maximize my chances of finding the kind of love I write about in my novels? Let me know in the comments. Again, I’m open to suggestions.

Who knows? If this plays out right, it may find its way into one of my future novels. Sure, that may be hoping for too much, but some things are worth that extra hope. Love is definitely one of them.

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The Attention Economy (And Why It’s Ruining The Internet)

Here’s a little pop quiz that most people will probably fail. What is the most valuable asset in today’s modern economy? Go on, take a few minutes if you have to. I know it sounds like an easy question to answer, but it’s still worth thinking about.

Is it gold? Historically, it is one of mankind’s most valuable materials.

Is it money? That makes sense. People call it the root of all evil for a reason.

Is it knowledge? Smart people can be pretty damn successful.

Actually, it’s none of these. Even money, that one major driving force behind every major heist movie, is not nearly as valuable in today’s economy as it was 50 years ago. If anything, it’s losing its value and becoming an increasingly esoteric concept, so much so that we consider bits of computer code to be money.

There is, in fact, one other asset whose value exceeds them all. We know this because businesses, artists, and even horny people trying to get laid go to obscene, if not annoying, lengths to get it.

That’s right. I’m talking about that most precious of assets that drives the entire modern economy. I’m talking about attention.

Yes, that word deserves bold and italicized fonts. It’s just that important. It may seem like hyperbole to those still used to picking out pocket change between couch cushions. It’s not like you can tip a stripper with attention. However, give it just a little bit of thought. It won’t take much to realize just how important it is. It doesn’t just drive the economy. It drives (or hinders) our love lives.

I know this because it ties directly into my ongoing efforts to be an erotica/romance writer. It also ties into my efforts to make this blog a successful supplement to those efforts. There’s a good reason I try to avoid overly boring topics and talk about kinky things that both raise eyebrows and moisten panties. It’s a way for drawing attention to my work. It is, without a doubt, the greatest challenge I face as a writer.

Talk to anyone who has ever worked in marketing, whether it’s selling books or diamond-encrusted dildos. They’ll probably say the same thing, although the people selling dildos will probably have better stories. The hardest part of selling anything is getting peoples’ attention.

I know I keep referencing this same famous movie clip, but it’s just that powerful. It keeps finding new ways to be applicable to so many things, from making money to finding love. There’s a reason why Alec Baldwin won an Oscar for it. It’s the same reason why you don’t hear from a lot of other Baldwins these days.

Between the bragging, bullying, and brass ball props that Baldwin’s character uses, the most important part of his distinctly de-motivational speech is the A.I.D.A. method he describes. That’s attention, interest, decision, and action. Every major marketing method follows this model to some extent, but it’s that first step that is most vital.

It’s also the step that is most difficult, especially in the era of 350 channels, YouTube celebrities, and internet memes. For most of the modern era, we had only a handful of TV channels, newspapers, and methods for disseminating information. It used to be that a few strategically placed commercials during the Super Bowl would be enough to generate the attention you needed.

Those days are deader than analog cables and betamax. Instead, you have hundreds of channels containing countless shows, stories and sites doing anything and everything to get every last second of your attention. Is it really that surprising that the gratuitous violence/nudity on “Game of Thrones” and iconic franchises like “Star Wars” have become the new standard?

These things get your attention. These things get people talking. It’s only after you have someone’s attention that you can even begin to plan on how you’ll get them to pay for your product and/or have sex with you. In an era of so many choices and so few opportunities, attention might as well be encrusted in polished diamonds.

It’s because that attention is so valuable, so much so that it’s become the main currency of the modern era, that the internet is changing and not necessarily for the better. Spend more than five minutes on the internet, whether you’re checking your email or watching porn, and chances are you’ve run into a little something called clickbait.

In the attention economy, clickbait is akin to the muggers who beat up sick orphans while drunks throw pennies at them. It is the clogged toilet and overflowing septic tank of the internet. They are sites, ads, and shady tactics meant to draw you away from productive activities, like checking your email or reading this blog, and into some buggy, browser-crashing site meant to extract your attention and credit card information.

We’ve all seen them. The names of the sites and the annoying ads they post are ridiculous. Sometimes, it’s painfully obvious. However, it’s still tempting at times to click on them and that’s exactly what makes clickbait so evil.

Like it or not, people need to make a living. Websites need to make money. I need to make money. I can’t tell sexy erotica/romance stories without a roof over my head, food on my plate, and a reliable internet connection. That’s why I promote my novels every chance I get. I haven’t resorted to clickbait yet, but it is tempting. It’s also very frustrating.

I’ve seen the same internet as everybody else. I’m just as annoyed by the abundance of clickbait as everyone else. It’s hard to even trust the text within a link these days. At the same time, however, I can understand the intent behind it.

People are trying to make money. They can’t do that unless they get the attention of customers. The problem is that as the size and prevalence of the internet has increased, our capacity for attention has not. We humans only have so much brain matter in our skulls. That brain can only give a finite amount of attention to a handful of things at any given time.

Until we can start augmenting our brains, which Elon Musk is working on as we speak, this limitation isn’t going to change. We’ll still only be able to give a certain amount of attention to ourselves, mass media, and each other. As such, the amount of clickbait we see on the internet is only going to increase. The sheer absurdity of the headlines is likely to increase as well. I’ll give everyone a moment to shudder.

It’s unavoidable, but understandable. The internet may seem infinite, if only because of the varieties of porn it stores, but it’s not. It can’t run itself for free either. It needs to make money somehow and nobody seems to want to pay for it. Why else would some people resort to Kickstarter, which is basically digital begging, to fund movies?

We’re all guilty of it. I certainly am. I’ll whine constantly about pop-up ads and video ads on a site, but refuse to pay the extra $10 for the “premium” version that removes the ads. While some feel that kind of service is exploitive on the same level as price gouging for medicine, it makes sense. Again, the people managing these sites need to make money and nobody seems keen to want to give it.

The internet will continue to evolve, as it always has. That evolution will be driven primarily by a desire to turn a profit. Unfortunately, no profits can be made unless someone gets enough attention first. As evil and annoying as clickbait may be, we have only ourselves to blame for its existence. At least for now, it’s here to stay. The best we can do is grit our teeth, read some sexy novels, and endure.

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