How do you encourage meaningful change in media, culture, and social attitudes? That’s a reasonable and relevant question to ask these days. It seems everyone is either trying to push for greater diversity or whining about the lack thereof. More often than not, however, those efforts aren’t mutually exclusive.
Even if nobody has a definitive answer to the question of how, that hasn’t stopped many from trying. There have been major diversity pushes in every form of media from video games to comics to movies to TV shows. Not all of them have been successful. In some cases, they backfired horribly and cost people money.
I don’t want to belabor the specifics of those failures, but I do think it’s worth pointing out that they also have the effect of angering and/or insulting the audience. For franchises that have a huge fan base, that can be pretty detrimental. Some franchises never recover.
It certainly doesn’t help that there are those who push for diversity for all the wrong reasons. There’s a very vocal contingent of critics/professional trolls who go out of their way to bemoan the lack of diversity in a certain piece of media. Whether it’s a video game having too many people of the same race or a lack of strong female characters, these people will whine about it as loud as the internet will allow.
For the most part, I don’t think anyone should give much attention to such whining. We’ve all dealt with whiny children at some point in our lives. Most people learn, often the hard way, that arguing with them rarely works out. Most people just give up to stop the whining. I’ve pointed out before why this can lead to bigger problems down the line.
It quickly becomes a brutal cycle. The more attention you give to these whiny children, the more incentive they have to whine so they can get what they want. The same applies to these “critics” who keep whining about diversity. It’s not enough for them that “Black Panther” is doing so well with a diverse cast. Some will still whine that it had no LGBT characters.
It’s inescapable. You simply cannot win against a whiny child. No matter how much you go out of your way for them, they’ll find another reason to whine and so long as they keep getting their way, they’ll keep doing it. In the long run, though, that’s still a terrible way to promote diversity.
Ideally, producers of media will pursue diversity because they want to appeal to a broader audience. They want to make money and money doesn’t care about race, religion, or genital configuration. However, when critics/trolls rely on whining to get their way, then those efforts become less about diversity and more about stopping the whining.
I believe there is a better way to promote diversity and it does not involve any whining. It doesn’t require some radical rethinking of how we go about producing, consume, or discussing media. It doesn’t even require some major protest, a new law, or diversity quotas. It’s just a simple change in approach that anyone can do for free and without that much effort.
That change can be summed up in two words: positive reinforcement. If you’ve taken a basic psychology class at any point in your education, you already know what this means. Even if you haven’t taken any classes and just deal with a lot of annoying people/children/whiners, you probably know the idea.
Rather than complaining about what is so bad about something, positive reinforcements involve focusing on the good. Rather than whine about what isn’t there, you celebrate what is there. Most importantly, though, you turn that outrage once reserved for those bad things into apathy. Most forms of media can survive outrage. They cannot survive apathy.
To illustrate this approach, consider the following scenario that tends to play out whenever someone criticizes a movie, TV show, video game, etc. for a lack of diversity.
“Just look at this terrible affront to women, minorities, and LGBTQ people! It’s so racist/sexist/homophobic/transphobic! It sends a terrible message and appeals to an audience that wants to cling to their regressive attitudes. It’s perpetuating a destructive, unhealthy mindset that directly impacts our culture. This affront should be censored, changed, or condemned endlessly until the world changes!”
Chances are, you’ve heard something like this over the past few years. Sometimes it involves a female character that doesn’t check the right boxes. Sometimes it involves a story that tries to check too many boxes. In any case, the whiners I mentioned earlier will find a reason to get upset about it. Moreover, they’ll demand some sort of change, coupled with condemnation over anyone who disagrees.
That’s not going to promote diversity. If anything, that’s going to give people one too many reasons to resent pushes for diversity. Some media companies are already learning that the hard way, with Marvel being the most recent example. Ideally, you want someone to promote diversity because they want to and not because they’re afraid of a backlash.
With that in mind, here’s a second scenario that shows how positive reinforcement can further that effort.
“That thing some claim is racist/sexist/homophobic/transphobic? I don’t really care for that. Let me tell you about this other thing that I just think is amazing! I love it. It’s so much fun and it sends such a good message to men, women, and minorities of all kinds. I want more of this. I’m willing to pay for more of this. Please make more of this!”
It may come off as some peppy kid who is way too excited about something. Then again, wouldn’t you rather be around that kid instead of the one that whines to get what they want? When someone is happy and excited about something, it’s kind of infectious. It makes us want to share in that feeling.
Throw money into the mix and suddenly, the same producers that make all the media that regressive types whine about actually have a good incentive to promote diversity beyond just placating whiners. Instead of just avoiding controversy, they actually want to do diversity and do it right.
The key is focusing on instances where it is done right. They are there. There have been plenty of examples of the media actually getting diversity right. They just don’t make the news because outrage is louder and garners more attention. Even so, excitement and praise can be just as loud.
Instead of complaining about Lara Croft being too sexy, focus on how great Samus Aran is in the Metriod games.
It may not sound as vocal or satisfying as venting outrage about a flaw, but it sends the kind of message that others are more likely to want to get behind. Whereas positive feelings can have many benefits to yourself and those around you, venting outrage can be very unhealthy.
In the long run, getting others to want to promote diversity is the best way to further it. Whining about it isn’t going to accomplish that. It’s just going to make others want to stop the whining. That may work for kids, but not functioning adults.
Movie producers, TV executives, comic book writers, and video game programmers alike are all still human at the end of the day. Human beings respond positively to positive feelings. Channel those feelings into promoting diversity and you won’t just get more of it. You’ll get people who are actually excited about producing it.