Everyone has something they’re nostalgic for. There’s nothing wrong with that, for the most part. There are some people nostalgic for the kind of things that require massive social regression that would do immense harm to every marginalized minority you can think of. That kind of nostalgia isn’t healthy. It’s just for entitled assholes.
For me, personally, my nostalgia is pretty limited. I have a soft spot for old school Saturday morning cartoons. They made waking up early on the weekends fun. I’m also nostalgic for a time when the only people trying to cancel stuff were uptight conservative Christians who opposed anything fun, new, or sexy
It almost seems quaint now. I think many of us still long for the days when everything didn’t have a political agenda or bias. It’s getting to a point where it’s hard to remember a time when politics wasn’t so damn tribal. I miss those days too.
However, I don’t want to focus too much on the things I miss. Instead, I want to highlight something that I honestly don’t miss for the most part, but it’s something a lot of people have fond memories over.
That something is Blockbuster video.
Now, most people over the age of 30 remember Blockbuster video. I certainly remember it. In fact, it was once a regular ritual for my dad to take us all to Blockbuster on Friday evening to rent a movie. At one point, I lived within walking distance of a Blockbuster. Those were good times.
Those times eventually came to an end. Blockbuster’s rise and fall from its position as an institution of the movie business is relatively well-documented. It’s also well-known that there was a point where Blockbuster could’ve bought Netflix for just $50 million, but chose not to.
That choice has since gone down in infamy as one of the dumbest decisions in the history of business. To understand just how dumb it was, Netflix as of this writing is worth over $30 billion. Take a moment to appreciate just how much history changed with that fateful choice.
At the same time, there are people out there still nostalgic for Blockbuster. Recently, there was even a mini-documentary on the last Blockbuster video in operation in Bend, Oregon. Fittingly enough, that documentary is on Netflix.
Having watched that documentary recently, I found myself thinking back to those times I mentioned earlier. I also thought about how the stories that people in the documentary told about going to Blockbuster or video stores, in general. They remembered it so fondly. When they visited the last Blockbuster, they looked downright enamored.
I can’t say I blame them. It probably took them back to a time in their lives that they remember fondly. I can certainly appreciate that.
At the same time, I can’t avoid one simple fact.
I really don’t miss Blockbuster that much.
That’s not to denigrate the people who do or the experiences I had in my youth. When I look back on Blockbuster in its totality, both in terms of the good times and the not-so-good times, I just don’t miss it. As a hub for movies, it had its place at a certain point in time. That time has long past and I’d rather not go back.
As much as I enjoyed browsing movie racks and chatting it up with the people who worked at Blockbuster, I can’t overlook the shortcomings. There were plenty of times in which I really wanted to see a particular movie, but there were just no copies available. That happened constantly with certain shows I followed closely. It got to a point where I just stopped trying.
Then, there were the late fees.
I promise that nobody misses the late fees.
I recall more than one occasion where my parents scolded me and my siblings for not returning a movie on time. Even without inflation, those fees really added up. They were a constant point of frustration and I really don’t miss having to deal with them.
There were still parts of the Blockbuster experience that I enjoyed. The stores themselves were great to be in. My brother and I spent a lot of time losing ourselves in that store. While it was nice to just come across some obscure movie or game every now and then, I feel like that was the exception rather than the norm.
Since I got Netflix, I find it a lot easier to come across some obscure movie I’ve never seen or heard of. Last Halloween, I spent an entire afternoon just browsing the Horror section of Netflix and found several movies that I probably couldn’t have found in a Blockbuster. It was a great experience.
I don’t deny that Netflix is a lot more impersonal. There’s none of that social aspect you get by visiting a Blockbuster store. That certainly had its moments, but I feel like other social spaces have more than compensated, at least for me.
I’ll always have a soft spot for Blockbuster for making Friday nights more fun with my family. I’ll always remember that distinct smell of buttered popcorn that every Blockbuster seemed to have. Beyond that, though, I’m not all that nostalgic for it. Blockbuster had a good run. It just didn’t adapt to changing times. That being said, just imagine how different the world would be if they had bought Netflix.