Tag Archives: IMAX

It’s Official: After Watching “Godzilla Vs. Kong” My Movie Watching Experience Has Changed

Sometimes, an experience you think is life-changing just turns out to be a fluke. You have one remarkable experience and you think it’s the start of a trend. However, it just turns out to be one experience and that’s it. Nothing ultimately changes.

I’ve had more than a few of those in my life. I thought playing “Final Fantasy X” would make me a final fantasy for life after the experience that game gave me. That turned out to be a one-time thing. It’s not out of disappointment. That’s just how things played out.

For that same reason, I wasn’t entirely sure if the experience I had watching Zack Snyder’s “Justice League” was one of those one-time experiences. Last week, I wrote about how it may have changed how I watched new movies. I did so knowing that this was a unique movie fraught with unique circumstances. I didn’t know if it was the start of something more.

To find out, I used this past weekend as a secondary test, of sorts. I knew “Godzilla Vs. Kong” was coming out on HBO Max, just like “Justice League.” I made it a point to approach that movie the same way I approached “Justice League.” By that, I mean I turned my living room into a make-shift movie theater to maximize the experience.

I ordered some pizza.

I got a six-pack of beer.

I closed the blinds, dimmed the lights, and prepared my couch accordingly.

Now, I need to disclose that “Godzilla Vs. Kong” was not a movie I was particularly excited about. Compared to Zack Snyder’s “Justice League,” it’s the kind of movie I wouldn’t see in theaters on opening night. I’d usually wait a couple weeks until the price of a ticket came down and I could pick my own seat.

It still had all the makings of the kind of movie best enjoyed in theaters. It’s a big-time monster movie full of spectacle and explosions. That’s how it’s billed and, without getting too heavily into spoilers, I can confirm that “Godzilla Vs. Kong” delivers that spectacle in abundance.

As a result, I enjoyed it. I didn’t enjoy it quite as much as “Justice League,” but I still enjoyed the experience. Beyond the enjoyment, though, I confirmed something else. That experience I had with “Justice League” was not a fluke.

I can now say with relative confidence that my approach to consuming movies has changed. This experience of me turning my living room into my own personal movie theater is something I really enjoy. It’s something I want to make part of my movie-consuming experience.

By that, I don’t mean I’ll never set foot in a movie theater again. I still have every intention of doing that relatively soon, especially after I get a COVID-19 vaccine. I just don’t think I’ll ever do it as often as I once did.

It helps that “Godzilla Vs. Kong” came out on HBO Max. Last year, the powers that be decided they would release their new movies in both the theaters and on HBO Max. It’s a decision that upset quite a few people and organizations, but in terms of the bigger picture for the industry, it’s a real game changer.

Like Netflix joining the fray when Blockbuster was at its zenith, HBO Max may very well change how movies are consumed. Other studios are starting to buy in as well. Recently, Disney announced it would do a similar release with “Black Widow.” However, their release would be different in that streaming it from home will cost extra.

It’s a different approach, but one that’s following the same trend. Now, consumers have a choice in how hey consume new movies. They can either go to a movie theater or try to create their own experience at home. It’s a choice that probably wouldn’t have occurred had it not been for the pandemic that nearly destroyed the whole industry.

Be that as it may, I welcome that choice. Personally, I think the industry needs this to happen. Movie theaters and movie studios alike can’t keep clinging to a model that began before the creation of streaming media, 4K televisions, and Grubhub. At some point, they have to adapt to changing consumer habits. Now, they can’t avoid it.

I’ve already made some plans for how I’ll consume movies this summer. Even if all restrictions are lifted and everything goes back to normal, relatively speaking, I don’t think I’ll revert to my pre-pandemic approach to movies. I’ll start weighing my options.

For a movie like “Mortal Kombat” or “Space Jam: A New Legacy,” I’ll probably watch them at home on HBO Max. If I happen to get a date, I’ll probably take her to the theater. Since I can’t assume that’ll happen, my default will be using HBO Max.

With “Black Widow,” I’m a bit less certain. For now, I’m leaning towards seeing that in theaters. It’s not because of the experience. It’s more a matter of cost. If I want to watch that movie at home like I did with “Justice League,” I’ll have to pay extra. Now, for a movie I really want to see, I’m willing to do that. However, I have my limits.

I think $30 just to stream the movie from home is a bit excessive. It amounts to more than I would spend on a ticket and snacks at a movie theater. Even if the price was just $20, I’d still probably see it in theaters. Like many Marvel fans, I’ve been anxious to see this movie for over a year and I want to support it. If that means paying extra at a theater, I’ll do that.

Then again, if I could stream it for free on Disney+ the same way I streamed “WandaVision,” then I might have second thoughts. Given that I’m a lifelong Marvel fan, I might still go to the theater, just to show my support for the franchise. Since that’s not an option, I just don’t know.

For now, those are my plans and they’re always subject to change. I just know that, moving forward, my approach to experiencing new movies is very different. I suspect others are going through something similar. Even after this pandemic has passed, I expect certain movie-going habits to change permanently.

What will this mean for the industry, as a whole?

That, I don’t know. All I know now is that what happened last weekend with “Justice League” was not a fluke and “Godzilla Vs. Kong” proved it. Now, I’m contemplating how I’ll continue adapting my movie-watching experience. For that, I may need to invest in a bigger TV. In the meantime, I’d like to know what everyone else thinks. What has been your experience thus far with respect to consuming movies? Has it changed due to the pandemic? Do you expect it to change even more? Let me know in the comments.

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The (Uncertain) Future Of Movie Theaters

Many of us have fond memories of going to the movies. Whether it’s the first time you saw “Jurassic Park” and “Avengers” or the first time you got frisky with your significant other on a date, the movie-going experience has always had a certain charm to it. They’re such an indelible part of modern popular culture that it’s hard to envision modern life without them.

Then, a global pandemic hit and suddenly, we have to envision a lot of things we’ve never contemplated before. That includes the place movie theaters have in our culture and society.

Now, I’m not among the doomsayers claiming that movie theaters are doomed, although I can’t fault anyone for thinking that. The news surrounding the movie industry has been grim on an unprecedented level. As someone who often organizes his summer around which movies to see and when, it’s undeniably dire on so many levels.

However, I feel like there’s room for something better to come out of this for theaters. There’s just too much uncertainty to surmise what it is at the moment. I don’t feel that qualified to speculate. Many people much smarter than me already have. I’m bringing this up now because last weekend gave me a taste of what that future might entail.

For me, that future involves a lot less nights when I go to the movies and more nights of me renting a movie at home. That’s what I attempted last weekend. Specifically, I rented the movie “Bloodshot” on Saturday night. While the movie wasn’t exactly a huge blockbuster when it came out, I was still curious about it. Being a fan of comic book movies in general, I wanted to give it a chance.

I’m glad I did. I enjoyed the movie and not just because it was better than the reviews claimed. I enjoyed it because I got to craft my own movie-going experience. I ordered some pizza, bought a six-pack of beer, and had some skittles on the side. I basically created my own mini-movie theater in my living room and I had a genuinely pleasant time.

It also helped that it was much cheaper than going to a theater. To rent Bloodshot,” I only paid $6. That’s half the price of a regular movie ticket on a weekend. The price of pizza and snacks was considerably less, as well. I probably saved money by just renting the movie and, given the state of the pandemic-hit economy, I imagine there are many more people out there looking to save where they can.

It has me re-thinking how I’ll see movies, even after theaters open up again. My experience with Bloodshot” has me re-considering which movies I’ll see in theaters and which I’ll rent. I’ll still see big blockbuster movies like “Black Widow” and “New Mutants” in the theaters, but I’m going to be less inclined to see other movies in that setting. I just can’t justify the cost at this point.

That situation could change. I suspect that movie theaters will have to adapt their place in the movie/media complex. I don’t think it can survive solely on the success of big budget blockbusters. I also don’t think that’s good for the industry because it makes movies that bomb much more damaging to studios and theaters, alike. That means less risks, less innovation, and more generic movies made solely to turn a profit.

As much as I love those kinds of movies, there has to be room for innovative movies like “The Blair Witch Project” or “Clerks.” There also has to be a place for the bigger budget movies that Netflix has released. If you need proof of how good those movies can be, check out “Extraction.” It’s a movie that could’ve been another generic action movie in theaters, but works even better as a streaming exclusive.

In the same way Netflix is getting into the big budget movie business, some theaters are expanding beyond movies. Last year, the theater I live nearby played the Super Bowl and several major pay-per-view fights. Only a handful of other theaters did the same. I have a feeling more and more theaters will opt for something like that, if only to get more foot traffic.

The challenge is balancing all these dynamics in a world where people are less inclined to go to theaters and pay bloated ticket prices. I believe there is a way to do that. It’s just not clear what that is. I think there will still be movie theaters in a post-pandemic economy. They just won’t look or operate like they did in 2019.

It’s exciting, but distressing.

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