Sometimes, an experience you think is life-changing just turns out to be a fluke. You have one remarkable experience and you think it’s the start of a trend. However, it just turns out to be one experience and that’s it. Nothing ultimately changes.
I’ve had more than a few of those in my life. I thought playing “Final Fantasy X” would make me a final fantasy for life after the experience that game gave me. That turned out to be a one-time thing. It’s not out of disappointment. That’s just how things played out.
For that same reason, I wasn’t entirely sure if the experience I had watching Zack Snyder’s “Justice League” was one of those one-time experiences. Last week, I wrote about how it may have changed how I watched new movies. I did so knowing that this was a unique movie fraught with unique circumstances. I didn’t know if it was the start of something more.
To find out, I used this past weekend as a secondary test, of sorts. I knew “Godzilla Vs. Kong” was coming out on HBO Max, just like “Justice League.” I made it a point to approach that movie the same way I approached “Justice League.” By that, I mean I turned my living room into a make-shift movie theater to maximize the experience.
I ordered some pizza.
I got a six-pack of beer.
I closed the blinds, dimmed the lights, and prepared my couch accordingly.
Now, I need to disclose that “Godzilla Vs. Kong” was not a movie I was particularly excited about. Compared to Zack Snyder’s “Justice League,” it’s the kind of movie I wouldn’t see in theaters on opening night. I’d usually wait a couple weeks until the price of a ticket came down and I could pick my own seat.
It still had all the makings of the kind of movie best enjoyed in theaters. It’s a big-time monster movie full of spectacle and explosions. That’s how it’s billed and, without getting too heavily into spoilers, I can confirm that “Godzilla Vs. Kong” delivers that spectacle in abundance.
As a result, I enjoyed it. I didn’t enjoy it quite as much as “Justice League,” but I still enjoyed the experience. Beyond the enjoyment, though, I confirmed something else. That experience I had with “Justice League” was not a fluke.
I can now say with relative confidence that my approach to consuming movies has changed. This experience of me turning my living room into my own personal movie theater is something I really enjoy. It’s something I want to make part of my movie-consuming experience.
By that, I don’t mean I’ll never set foot in a movie theater again. I still have every intention of doing that relatively soon, especially after I get a COVID-19 vaccine. I just don’t think I’ll ever do it as often as I once did.
It helps that “Godzilla Vs. Kong” came out on HBO Max. Last year, the powers that be decided they would release their new movies in both the theaters and on HBO Max. It’s a decision that upset quite a few people and organizations, but in terms of the bigger picture for the industry, it’s a real game changer.
Like Netflix joining the fray when Blockbuster was at its zenith, HBO Max may very well change how movies are consumed. Other studios are starting to buy in as well. Recently, Disney announced it would do a similar release with “Black Widow.” However, their release would be different in that streaming it from home will cost extra.
It’s a different approach, but one that’s following the same trend. Now, consumers have a choice in how hey consume new movies. They can either go to a movie theater or try to create their own experience at home. It’s a choice that probably wouldn’t have occurred had it not been for the pandemic that nearly destroyed the whole industry.
Be that as it may, I welcome that choice. Personally, I think the industry needs this to happen. Movie theaters and movie studios alike can’t keep clinging to a model that began before the creation of streaming media, 4K televisions, and Grubhub. At some point, they have to adapt to changing consumer habits. Now, they can’t avoid it.
I’ve already made some plans for how I’ll consume movies this summer. Even if all restrictions are lifted and everything goes back to normal, relatively speaking, I don’t think I’ll revert to my pre-pandemic approach to movies. I’ll start weighing my options.
For a movie like “Mortal Kombat” or “Space Jam: A New Legacy,” I’ll probably watch them at home on HBO Max. If I happen to get a date, I’ll probably take her to the theater. Since I can’t assume that’ll happen, my default will be using HBO Max.
With “Black Widow,” I’m a bit less certain. For now, I’m leaning towards seeing that in theaters. It’s not because of the experience. It’s more a matter of cost. If I want to watch that movie at home like I did with “Justice League,” I’ll have to pay extra. Now, for a movie I really want to see, I’m willing to do that. However, I have my limits.
I think $30 just to stream the movie from home is a bit excessive. It amounts to more than I would spend on a ticket and snacks at a movie theater. Even if the price was just $20, I’d still probably see it in theaters. Like many Marvel fans, I’ve been anxious to see this movie for over a year and I want to support it. If that means paying extra at a theater, I’ll do that.
Then again, if I could stream it for free on Disney+ the same way I streamed “WandaVision,” then I might have second thoughts. Given that I’m a lifelong Marvel fan, I might still go to the theater, just to show my support for the franchise. Since that’s not an option, I just don’t know.
For now, those are my plans and they’re always subject to change. I just know that, moving forward, my approach to experiencing new movies is very different. I suspect others are going through something similar. Even after this pandemic has passed, I expect certain movie-going habits to change permanently.
What will this mean for the industry, as a whole?
That, I don’t know. All I know now is that what happened last weekend with “Justice League” was not a fluke and “Godzilla Vs. Kong” proved it. Now, I’m contemplating how I’ll continue adapting my movie-watching experience. For that, I may need to invest in a bigger TV. In the meantime, I’d like to know what everyone else thinks. What has been your experience thus far with respect to consuming movies? Has it changed due to the pandemic? Do you expect it to change even more? Let me know in the comments.
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