Throughout the pandemic-fueled horrors of 2020, I speculated on multiple occasions how movie theaters may never fully recover. I don’t doubt for a second the movie industry, as a whole, will adapt to changing markets and trends. However, the movie-going experience, as we know it, was suddenly in doubt.
I know I’m not alone in this sentiment. Many people far smarter than me have expressed concerns and made equally dire predictions. How things ultimately play out remains to be seen. The 2021 summer movie season will be a major test for theaters, as a whole.
However, there are already signs that the industry has changed forever. It started with “Trolls World Tour” last spring, which ditched theaters together and debuted online exclusively, turning a healthy profit in the process. Then, Warner Brothers escalated things even further by saying all their 2021 movies will release simultaneously within theaters and on HBO Max.
On top of that, Disney is also trying their hand in simultaneous release. They announced that they’ll be releasing the long-delayed “Black Widow” both in theaters and on Disney-plus. While you’ll have to pay extra to see it on Disney-plus, the result is the same. Movie theaters are suddenly less relevant in the movie-viewing experience.
It’s hard to overstate just how big a deal this is for the industry.
It’s also hard to overstate just how big an impact the pandemic has had on the movie industry, as we know it.
It may very well be the case that “Avengers Endgame” was the last true blockbuster. We may never see a movie gross that kind of money ever again. That, alone has many implications.
However, I don’t want to focus too much on those just yet. Instead, I want to talk about my own movie-going habits and how they have changed recently. Like so many others, I was very excited to watch Zack Snyder’s “Justice League” on HBO Max. I built my entire Saturday night around watching it.
There’s a lot I can say about this movie. If you want a full review, you can check the YouTube video I made for it right here.
Beyond my excitement and reaction to that movie, I felt an impact beyond the general experience of seeing a movie that so many had fought to get released. This really didn’t come off as just me settling in on a Saturday night and binging a movie from a random streaming service, which I’ve done plenty of times before.
My experience with “Justice League” was different.
I feel like it may affect other movie-going experiences in the future.
To explain why, I also need to explain what I did to prepare to watch that movie. I didn’t treat it like watching any other movie on HBO Max or any other streaming service. Instead, I went out of my way to recreate the movie theater experience.
I closed the blinds to my windows.
I dimmed the lights in my living room.
I even ordered a pizza and got a six pack of beer. That’s not typically what I get when I go to a movie in the theaters, but since this was a four-hour movie and I wasn’t bound by theater rules, I wanted to make the most of it.
After all, this movie wasn’t ever coming out in theaters. If I wanted that experience, I had to recreate it myself. It was not exactly a perfect duplicate. I don’t live in a fancy house that I could turn into a make-shift movie theater. I haven’t sold enough novels yet.
Despite those limited resources, the experience I created for “Justice League” was both effective and personal. It allowed me to basically consume a new blockbuster movie in my own unique way. While I didn’t expect that effort to have too great an impact, I can say not that it definitely changed the experience.
This wasn’t just me re-watching a favorite movie of mine.
This wasn’t me watching a movie that I saw in theaters.
This was me creating my own experience for a new release.
When all was said and done, I found myself planning to do it again. I may ultimately do it with all HBO Max movies that come out this year. That doesn’t mean I won’t see some in theaters, but watching Zack Snyder’s “Justice League” showed me what a more personal movie-watching experience could be.
It also left me somewhat conflicted on how I’ll see “Black Widow” when it comes out. Before I saw “Justice League,” I had every intention of watching it in the theaters, like I’ve done with every Marvel movie since “Iron Man.” Now, I’m not so sure.
Do I go to a movie theater, buy my favorite refreshments, and watch it like I used to watch all new movies?
Do I try to recreate what I did with “Justice League” and consume movies that way?
I’m honestly torn. I still enjoy going to theaters. I don’t exactly have a big screen TV that comes close to matching the screens at a movie theater. I also don’t have a 3-D TV that can take advantage of that feature. However, I can’t sneak a six-pack of beer into a theater or pause the movie when I need to take a bathroom break.
There are positives and negatives for both. I’ll certainly attempt to refine my movie-seeing experience at home with future HBO releases. In doing so, that may ultimately make watching a movie from home more preferable to watching it in a theater. As a result, me going to a movie theater might become a rarity.
It may be the case that Zack Snyder’s “Justice League” was a one-time thing that I’ll never recreate. If not, then I’m very curious to see if others had a similar experience. I’m also curious to see how this will play out as the world emerges from this pandemic and the movie industry seeks to rebuild. If you had a similar experience Zack Snyder’s “Justice League,” or something similar, please share it in the comments. I have a feeling the way people consume movies and media is bound to change considerably in the coming years and not just because of the pandemic.
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