The internet is a vast, wonderful place full of mesmerizing gifs, amazing stories, and the collective knowledge of our entire species. I would argue that the internet is one of humanity’s most important tools since the invention of fire. I strongly believe that is has done more good any other tool we’ve created.
I have a feeling that this rosy view of the internet is a minority opinion. These days, all the good the internet does tends to get lost in the stories that highlight its many dangers. I don’t deny that there are dangers there. The internet does have some dark places where hate, harassment, and outright depravity are on full display.
More and more, it seems, the internet is becoming an enabler of a new manifestation of popular culture. It’s called “toxic fandom” and it relies on the greatest strengths of the internet to bring out the absolute worst in people. It didn’t start with the heated fan reaction of “Star Wars: The Last Jedi,” but it certainly made it relevant.
Before I go any further, I want to make one thing clear. There are assholes on the internet. There are also assholes in real life. The internet doesn’t make them that way. It just gives them a platform to be an asshole on a larger scale. That’s an unfortunate side-effect of the internet, but one that tends to obscure a larger narrative.
That’s because, much like inane terms such as “toxic masculinity,” the idea of toxic fandom relies on a series of assumptions that only ever have a sliver of truth behind them. It builds around this idea of there’s this grand, over-arching effort by immature, angry young men who secretly wish they could sexually harass women with impunity. It’s not quite on the level of an Alex Jones type conspiracy, but it’s close.
There have always been overly-passionate fans. It existed long before the internet and would still exist if the internet disappeared tomorrow. “Toxic fandom,” and there’s a reason I’m putting it in quotes, is something very different.
This doesn’t involve obsession with a particular celebrity. It involves a particular type of media like a movie, a TV show, or a video game. In some respects, this sort of fandom is a byproduct of overwhelming success. When something like “Star Wars” or “Star Trek” comes along, it resonates with an audience on a profound level. That sort of impact can last a lifetime.
I can attest to the power of that impact through my love of comic books. I’ve even cited a few that I find deeply moving, both in good ways and in not-so-good ways. Most everybody has had an experience like that at some point in their life, whether it’s their reaction to seeing “Titanic” for the first time or the feeling they get after they binge-watch “Breaking Bad.”
The toxic part usually comes when the media they’ve come to love manifests in a way that’s not just disappointing. It undermines those powerful feelings they’ve come to associate with that media. The results can be very distressing and until recently, the only way to express that distress was to sulk quietly in a darkened room.
Then, the internet comes along and suddenly, fans have a way to voice their feelings, for better and for worse. They can even connect with fans who feel like they do so that they don’t feel alone. The human tendency to form groups is one of the most fundamental acts anyone can do as a member of a highly social species.
Now, there’s nothing inherently “toxic” about that behavior. It has only made the news because the passions/vitriol of fans is more visible, thanks to the internet. Just browse any comments section of any movie or show on IMDB. Chances are you’ll find a few people who claim that this thing they once loved has been ruined and will use every possible medium to voice their displeasure.
This is where the “toxic” aspects of fandom start to have real-world consequences. Most recently, Kelly Marie Tran became the face of those victimized by toxic fandoms. After her portrayal of Rose Tico in “Star Wars: The Last Jedi,” she became the most polarizing figure in the history of Star Wars since Jar Jar Binks.
The story surrounding Ms. Tran’s harassment, which was objectively horrible, became vindication for those who believed that the Star Wars fanbase had become a mess of angry, hate-filled fanboys. They didn’t like that something they loved was changing and becoming more diverse. As such, their criticisms don’t matter. They may as well be wounded storm troopers in a room full of angry wookies.
The problem with this assumption is the same problem we get when someone writes off facts as fake news or diversity efforts as a neo-Marxist conspiracy. It’s a simple, convenient excuse to ignore possible flaws and justify personal assumptions. It also conflates the inescapable truth that assholes exist in the world and there’s nothing we can do about it.
None of this is to imply that harassment is justified or that fans can be exceedingly unreasonable. By the same token, this doesn’t imply that studios don’t deserve criticism when they attempt to revamp a beloved franchise in a way that does not keep with the spirit of the original. It’s only when criticism gets lost in the outrage that the “toxic” behaviors become more prominent.
It’s within that outrage, though, where the true flaws in the “toxic fanbase” narrative really break down. To a large extent, the “toxicity” that many complain about aren’t a product of unhealthy attitudes. They’re a manifestation of an inherent flaw in the relationship between fans and those who produce the iconic media they love.
To illustrate that flaw, think back to a recent controversy involving a “toxic fanbase.” Before the reaction “Star Wars: The Last Jedi” became the poster child for this issue, the all-female “Ghostbusters” remake was the most prominent example. It earned a lot of hatred for reasons that I’d rather not scrutinize.
With that hatred in mind, imagine a long-time Ghostbusters fan seeking to express their dismay. They decide to write a kind, detailed, and thoughtful letter to the studio, the director, and anyone else involved detailing their dismay and their criticisms. They may even cite specific examples on what they felt was wrong with the movie.
Chances are this sort of thoughtful, well-worded message would get deleted, ignored, or just plain lost in the digital landscape. Even if the head of Sony studios read it and agreed with every point made, they wouldn’t respond. They wouldn’t do anything ot change it. That would just be too inconvenient and it would look bad publicly.
From the perspective of the fan writing the letter, though, it sends the message that their sentiment doesn’t matter. Their passion for the media doesn’t matter. They might as well not even exist in the eyes of the producers. The only way for them to even acknowledge their existance is to be louder, angrier, and even a little meaner. Even if the reponse is negative, it at least acknowledges their existence.
It’s not the same as trolling. Trolls just want upset people for the fun of it. Fans voicing their displeasure are more sincere in the sense that they believe they’re protecting something they love. Whether or not that’s misguided is debatable. Some, namely those who harass and make threats, are more misguided than others. However, they only ever make up a very small percentage of fans.
In the end, that’s the most important perspective to have when it comes to fandom. Those who are the loudest tend to be the most obnoxious, but they’re loud because they feel like they have to be. The internet just gives them a way to be heard, which is something most fans haven’t had before.
That’s still not an excuse for being an asshole, but it’s also not an excuse for using those same assholes to call an entire fanbase toxic. It overlooks and undermines the genuine and sincere love people have of these cultural icons. As as a result, when someone feels like their love is being ignored, that’s when toxic hate often finds a way to fill that void.
Jack Fisher's Official Publishing Blog 