Honest Question: Do Political Ads Convince Anyone Of Anything?

Political ads have little persuasive power | YaleNews

It’s that time of year again for my fellow Americans. It’s election season. Now granted, it’s not a Presidential election, which have a tendency to get messy, ugly, heated, and hostile. The last two Presidential elections have sadly demonstrated that. However, democracy is still an important part of the American tradition. That means we have elections every year.

Years like this are what we call “off-year elections.” We don’t elect a President, but we do elect senators, representatives, governors, and various other officials. It may not be as glamorous or high-stakes as a Presidential election, but it’s something I encourage every American to take seriously.

Even if you hate politics and politicians, you should still vote.

If you’re not sure how, depending on where you live, check out this website and follow the steps. It’s not just a civic duty. It’s the lifeblood of democracy.

That being said, I do have one major bone to pick with election season. It has to do with the political ads that seem to run every five minutes on every channel I watch, as well as every video I stream online. Chances are, my fellow Americans are seeing plenty of those ads too. I have a feeling they’re as sick of them as I am.

With that in mind, I have a simple question to those who make these ads, as well as those who can’t avoid seeing them.

Do these ads actually convince anyone of anything?

I promise I’m not being facetious. I’m asking an honest, sincere question.

Has anyone actually been swayed by these ads? Have they ever affected your voting habits in any meaningful way?

I know people tend to be exceedingly partisan about everything these days. There are people who will vote for alleged sexual predators over someone of the opposing party. I know people who are registered republicans or democrats. Their candidate could run over puppies in the street and they would still vote for them.

It’s sad, frustrating, and antithetical to core American principles, but that’s the current situation we live in. It also makes these political ads all the more irrelevant. Seriously, if people are this partisan and dogmatic about their political affiliations, is an ad going to change that? If not, why spend money on them in the first place?

It’s not an insignificant sum of money, either. Running ads on TV and online make up a sizable chunk of campaign costs for aspiring politicians and that cost is only increasing. If they don’t work, then why spend all that money in the first place? What’s the point if it doesn’t change a single voter’s mind?

I suspect that’s not entirely the point of these ads. It might just be the case that these ads are just reminders for people who planned to vote a certain way to get out there and vote. After all, voter turnout has been historically low in the Untied States. While I agree that’s an issue, are these ads really the best way to address it?

Again, it’s an honest question. I’m not trying to come off as jaded or cynical, although I don’t blame anyone for feeling this way after the past five years of American politics. If these ads aren’t helping, though, then I think these questions are still worth asking.

Jaded or not, I still fully intend to vote and I already know who I’m voting for. I encourage every registered voter in America to do the same. Try not to vote blindly, either. Look into each candidate. Get a feel for who they are and decide for yourself whether you want them representing you. It can be tedious, I know, but that’s how you do democracy. That’s how you preserve the core values that make the Untied State of America what it is. Put in that effort, even if you find these ads insufferably annoying.

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