Certain technology advances slowly and steadily. It’s why we’re still waiting for a cure for the common cold. Other technological breakthroughs advance at such a fast rate it’s hard to keep up with. Anyone who doesn’t regularly upgrade their cell phone understands that.
That brings me to the technology of deep fakes. I’ve talked about them before and the implications this technology has for the entertainment industry. Well, I’m here to report that this technology might be advancing faster than I thought.
Recently, a new deep fake video hit the web. It’s nothing overly nefarious. It’s actually a play on a real story from the mid-2000s. Before Robert Downey Jr. was cast as Tony Stark in the first “Iron Man” movie, Tom Cruise was in the running for that role.
He has since claimed he was never close to getting that role, but it’s still an interesting idea. For most Marvel fans, it’s hard to imagine anyone other than RDJ donning that now-iconic armor. However, there’s no denying that Tom Cruise being Iron Man would’ve changed a franchise, as well as cinematic history.
Well, thanks to deep fake technology, we don’t have to imagine anymore. We can now see for ourselves what it would look like if Tom Cruise had been cast as Iron Man in the Marvel Cinematic Universe. See for yourself.
Watching this, I have to say it was more than a little jarring. It’s not just that seeing someone other than RDJ as Iron Man is strange. I was genuinely impressed by how real it looked.
Yes, it did become a bit obvious at times that there was some digital trickery at work. I’ve seen enough Tom Cruise movies to know what he looks like. I could tell that the body just did not match the iconic face at times.
However, I’m still impressed at just how seamless it appeared, especially when he was in the Iron Man costume. It really did look like Cruise had embraced the role as much as RDJ had. Even though the voice had to come courtesy of a skilled voice actor, the graphics technology is definitely on pace to cross the uncanny valley sooner rather than later.
The implications here are profound. If the technology is already at this point, then it’s a given that Hollywood and propaganda pushers will start embracing it sooner. For Hollywood, who is reeling in wake of a historic pandemic, they may have more incentives to embrace it than most.
Beyond actors and actresses who get “cancelled” for their behavior, it may start as a cost cutting measure. If it costs too much to put Hugh Jackman or Tom Cruise on a movie set, why not just put a cheaper actor in their place and just deep fake the more iconic figure over it? If the technology is that good and nobody can tell the difference, it almost makes too much sense.
It may get to a point where nobody outside the studio knows whether the figure we see on screen was actually “there” to give that moment life. They may just be a digital scan mixed with digitally audio, which is also advancing.
This has even larger implications with propaganda. If the technology gets to a point where we can make any public figure say or do anything we want, no matter how deplorable, then how can we trust any media image? Would “cancel culture” even be feasible at that point? If people can just claim an embarrassing moment was a deep fake, how would we know?
It’s a distressing thought, but it’s something we’ll have to account for. We may end up having to contemplate it sooner than we thought. This technology can already show us a world in which Tom Cruise was cast as Iron Man. What other worlds will it reveal?
We’ll find out soon enough.