It’s official. The streaming wars are on.
Hell, it’s been official for the past several years and 2020 only accelerated it. The battle to dominate digital media in all forms is raging on multiple fronts and while many have their favorites, none can say they’ve won.
It’s Netflix versus Hulu versus Amazon versus Disney versus CBS/Viacom versus YouTube versus whatever other media companies are fighting for every possible eyeball. The stakes are high for consumers and content creators alike. There are billions in profits to be made and plenty of epic, culture-defining content to be made. It’s going to get intense is what I’m saying.
I don’t think I need to remind everyone just how much the streaming market has changed in the past 10 years. Even if you’re still a teenager, chances are you still vaguely remember the days before Netflix and chill. Media back then was movies, TV, and Blu-Ray/DVD collections. I’m not saying it was ideal, but that’s what we had to work with.
Then, Netflix came along and changed everything.
Then, every company and their deep-pocketed subsidiaries tried to catch up.
It hasn’t always been smooth. Some people are still not over “The Office” leaving Netflix. Chances are there will be more upheavals like that as companies fight over who streams what and who has the streaming rights to a particular show or movie. That’s sure to get messy and I’m not smart enough to make sense of it.
However, as this war rages, I think there’s a relevant question worth asking. It’s a question that I’m sure both consumers like me and big media companies like Netflix and Disney ask as well. The answer could depend on how the war plays out.
How many streaming services can the average customer have?
Most people already pay for some form of streaming media. Most people subscribe to some form of pay TV, although that trend is in flux. The days of having all the entertainment you want with a simple cable subscription alongside Netflix is long gone and it’s not coming back.
Now, you have to be very selective and self-aware of what you want.
Do you want access to Disney’s vast library of content?
Do you want access to the library of shows from NBC or CBS?
Do you want access to the content from Warner Brothers, Universal, Dreamworks, Discovery, Cartoon Network, or 20th Century Fox?
You can have some, but you can’t have them all without paying way more than you ever would for cable. Even if you did, could you even watch all those streaming services enough to justify the cost? There are only so many hours in a day and there’s only so much attention we have to give. Even if we dedicated half our day to binging movies and TV, we couldn’t watch it all.
That’s the big limiting factor on streaming. It’s also the biggest obstacle any company faces with respect to their effort in the streaming wars. People can only watch so much and they only have so much they can reasonably spend on a streaming service. There comes a point where, even if the content is appealing, they just can’t justify the cost.
Personally, I have subscriptions to five streaming services. They are as follows:
Now, it’s worth noting that I got HBO Max through my cable subscription. I’ve subscribed to HBO for years so it’s not something I consciously sought out. With Amazon Prime, I primarily used it for the 2-day shipping instead of streaming media, but I’ve certainly found some quality shows on that platform.
I’m not sure I can justify another subscription beyond this. Once my subscriptions cannot be counted on one hand anymore, I think that’s too much. I just cannot watch enough content to warrant paying extra. I say that knowing companies like Paramount and NBC have just launched their own streaming services.
Even though both networks include shows that I love, I’ve no intention of buying their streaming service. If my cable company offers it for free, like it did with HBO, then that’s great. I’ll certainly watch it, but I’m not paying extra.
I feel like a lot of people are in that boat. If they don’t have a cable subscription, then they’re already trying to save money and paying more for a streaming package just defeats the purpose. If they do have cable, then they’re probably not willing to pay more for something they’re already paying too much for.
It’s a tougher situation and one that I’m sure will get tougher in the coming years. It’s not cheap to run a streaming service. The profit margins can be thin if you don’t have the content. There’s a good chance that some streaming services will either fail or get absorbed into another, like CBS All Access did.
Then, there are the pirates and no, I’m not talking about the ones with eye-patches.
Before Netflix streaming, pirating copyrighted content was already pretty rampant. Since the streaming wars began, there has been an uptick in pirated streaming content. That is also likely to intensify the more fragmented the streaming market becomes. If people are really that unwilling to pay a whole subscription to watch just a single show, they will resort to piracy. It’s still distressingly easy.
That’s why this question matters, both for us and the companies who provide our entertainment. I don’t claim to know how it’ll play out. By the time it settles, there might be another major upheaval in the media to supplant it. Whatever happens, I feel like I’ve reached the limit on the number of streaming subscriptions I have.
That’s just me, though. What about you?
How many streaming services do you have and are you willing to pay for another? Our collective answer could very well change the course of the streaming wars.