Thoughts On A (Bittersweet) Black Friday 2020

I hope everyone had a wonderful Thanksgiving.

If you did it right, you’re still digesting dinner and desert. I sure am.

However, as fun as it is to enjoy food, family, and football on Thanksgiving, Black Friday has become an extension of sorts for the holiday. For some people, it invites even bolder traditions than Thanksgiving. I’ve known people who will immediately camp outside of major stories almost immediately after Thanksgiving dinner.

I’m not one of them. I prefer enjoying Black Friday shopping on Black Friday. I always have. It’s not that I’m a sucker for sales and excessive consumerism. I just genuinely enjoy the Black Friday shopping experience, from the crowds to the holiday decorations to the various festivities.

I know that makes me weird in the eyes of some. I understand that. Black Friday is one of those events that you either love or hate. You love it because it’s the best shopping time of the season. You hate it because it’s the pinnacle of rampant consumerism. I can appreciate both positions. I still enjoy it.

That’s why this year is so difficult. This is the first year where I won’t partake in any Black Friday shopping sprees of any kind. Thanks to a global pandemic and a massive spike in cases over the past few weeks, pretty much any hope of salvaging this event, even in part, is gone.

For some, it’s no great loss. Not being able to go on a shopping spree in crowded stores probably doesn’t mean much to a lot of people. It means a lot to me.

It’s not just for the shopping part. Like many others, I do most of my Christmas shopping online. I finish nearly 90 percent of my holiday shopping before Black Friday. To me, just getting the gifts I want for my family isn’t the point anymore.

It’s the experience I’ve come to appreciate. That experience is what matters to me. It’s an experience that comes partially from my mother’s fondness of shopping.

She has told me on multiple occasions that her favorite activity with me, when I was a baby, was going shopping at the malls. I feel like I inherited that fondness for the experience from her. It’s one I even shared with my ex-girlfriend years ago. Some of our most memorable moments came while shopping on Black Friday.

Now, it’s just not possible to have any of those moments in a year like this.

It’s not surprising, given the current state of affairs, but it’s still disappointing. It’s yet another indicator that 2020 is a year in which we’ve lost so much. Between major movie releases, major sporting events, and beloved celebrities, the losses just keep accumulating. This is just the latest.

I don’t doubt it’ll come back at some point. Depending on how rapidly we recover from this pandemic, I have a feeling people will be eager to make up for lost experiences next year. I know I will.

Until then, I just want to take a moment to appreciate the past experiences I’ve enjoyed with Black Friday shopping. The experience of just going to malls, being around crowds, and taking part in holiday festivities are some of my favorite aspects of this time of year. I won’t let 2020 ruin my holidays, but I intend to appreciate future Black Fridays even more.

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Filed under Current Events, rants

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