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How The Backstreet Boys’ “I Want It That Way” Became Less Romantic Over Time

Some love songs are just assumed to be romantic, regardless of what the lyrics say or how the song was inspired. You hear it on the radio. You see the music video. Like a reflex, you think love. It might be the cheesiest kind of romance there is, but it’s still romance none-the-less.

It has its place in pop music. I certainly appreciate music like that to some degree, but it only works if you don’t think too hard about it. To really enjoy it, you just have to turn off your brain and let it feel like it’s in a bad romantic comedy. This was, to a large degree, a part of what made boy bands so popular in the late 90s and early 2000s.

I remember that era. I was still young at the time. I heard all those cheesy love songs and the fanatical girls who squealed with incoherent joy whenever they heard them. I wasn’t a big fan, but I didn’t hate boy bands. I see their music like overly processed cheese. It’s good, but you can taste how bland and superficial it is.

To me, the absolute apex of the boy band era came with the Backstreet Boys and their sappy super-hit, “I want it that way.” It’s hard to overstate how big this song was in 1999. You could turn on any radio, find a random station, and hear it at some point. It was played on a loop at proms and middle school dances. I imagine more than one teenager lost their virginity because of this song.

It is, by far, the quintessential boy band song. It’s cute hot guys singing about love. You can’t get much more basic than that. Just listen to the music video that MTV played at least once an hour from that era. Even if you weren’t alive during that era, the romantic undertones are overt.

All that said, I doubt anyone who was alive in the late 90s or ever really scrutinized the lyrics. Even though the pace of the song is slow and every word is understandable, I don’t think anyone takes the time to read them in their entirety. The tune and the backdrop is just so romantic that the ambiance overshadows the actual words, but when taken as a whole, those words undermine that romantic intent.

I started noticing this years after the boy band crazed die down. Being a romance lover, I have a tendency to scrutinize all things romantic more than most. I’ve already shared some of my favorite love songs and at one point, this song was on that list. However, over the years, as I’ve listened closer to the lyrics, the song just got less and less romantic.

For reference, here are the lyrics without the backdrop of an attractive boy band and a soothing overtone. Read it closely. Really think about what they’re saying.

Yeah
You are my fire
The one desire
Believe when I say
I want it that way
But we are two worlds apart
Can’t reach to your heart
When you say
That I want it that way
Tell me why
Ain’t nothin’ but a heartache
Tell me why
Ain’t nothin’ but a mistake
Tell me why
I never want to hear you say
I want it that way
Am I, your fire?
Your one, desire
Yes I know, it’s too late
But I want it that way
Tell me why
Ain’t nothin’ but a heartache
Tell me why
Ain’t nothin’ but a mistake
Tell me why,
I never want to hear you say
I want it that way
Now I can see that we’ve fallen apart
From the way that it used to be, yeah
No matter the distance
I want you to know
That deep down inside of me
You are my fire
The one desire
You are (you are, you are, you are)
Don’t want to hear you say
Ain’t nothin’…

Parts of it are romantic. I don’t doubt that. When taken in their totality, though, it walks a fine line between love and obsession. I won’t say that it echoes with the sentiments of a stalker or someone with a creepy obsession, but it does walk the line. I would argue it’s way too close to the line.

Those first few lines about someone being their one singular desire are sweet, but more than a little obsessive. Making someone your deep, loving desire is one thing. Making them your only desire is a little unhealthy.

Then, there are the parts about heartache, being apart, and drifting away. Those are concepts inherent in many great love songs, but it doesn’t quite work here. Again, look at that first line. It’s telling someone they don’t want to hear them say they want something a certain way. It sends the message that what someone else wants is wrong. That’s not really romantic. That’s an accusation of a thought crime.

Wanting someone to love you is one thing.

Wanting them to not want something is very different. It also has some disturbing implications.

The lyrics alone tell a story of two people drifting apart and separated by distance. One person wants it that way. The other person doesn’t. On top of that, the other person has a singular focus on the other and doesn’t want them to feel that way. Is that sentiment love? Is it even romantic?

You can twist the meaning through music and context. You can make the song about longing for someone over a distance, but it requires a hell of a stretch with the words. Anything that requires that much of a stretch shows just how lacking the romance is.

I’m not saying this song isn’t a great song. I think it is. It’s popularity and staying power is proof of that. As a love song, though, it’s one of those songs that gets less and less romantic the more you scrutinize it. For any song that’s supposed to convey a romantic sentiment, why would you ever want it that way?

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