The late, great Benjamin Franklin once said, “[I]n this world nothing can be said to be certain, except death and taxes.” That little pearl of wisdom has held up remarkably well over the years, especially when democrats are in charge or when despots need more money for their gold-plated toilet seats.
However, if Mr. Franklin were alive today, he’d have to amend that quote in a very specific way. While it’s still true that the only certainty is death and taxes, there is one other inescapable force that makes even the forces of nature tremble. It’s a force so powerful that it can reduce the best of us into wounded puppies begging for a band-aid.
What is this force, you ask? Get ready to embrace the horror because it will affect us moving forward. In fact, it’ll affect us more and more as the pace of technological advancement accelerates. It conjures dread, fear, annoyance, and frustration. It is the ultimate shit stain of the internet and technology in general. They are the true beasts of the 21st century.
Yes, I’m talking about Internet Trolls.
I’ll give everyone a moment to either cringe in horror or roll their eyes. Some of us have experience with internet trolls. Some of us may have even done our share of trolling in the past, although we’ll never admit in public that it qualified as trolling. Like a kid trying to get out of chores, we’ll make any excuse not to be associated with this horror. That doesn’t make us any less guilty of it.
I freely admit that I’ve done my share of trolling in the past. I’m not proud of it, but I’m only human. I’m passionate about a lot of things and I hope that shows in my erotica/romance novels. If it doesn’t, then I’m not doing my job.
We humans are passionate creatures. We always have been. We probably always will be on some levels, despite the efforts of movies like “Equilibrium.” It’s only recently that we’ve had a tool, namely the internet, to convey our passion all over the world about every possible subject from sports to pets to how we style our pubic hair.
I don’t consider this a bad thing. I’m not those who think the internet makes people into monsters or trolls. I believe that humans always had these sentiments to some degree. We just never had a chance to express them on a larger scale. The internet helps us reveal the breadth of our passions. There’s going to be the good and the bad. We can’t avoid either, nor should we.
So in many respects, internet trolls are like the sewer systems of a city. It smells, it’s ugly, and it’s flowing with shit, but it needs to be there. It needs to function for the city to function. You can whine about it all you want, and some people do, but you can’t escape it.
If we can’t escape it, then how do we deal with it? How do we deal with these digital demons that attempt to suck the fun out of anything and everything we hold dear? It’s actually easier than you think, at least for the non-famous population. For the famous crowd, it’s a little trickier, but not by much.
Since I can’t relate to famous people that much, I’ll stick to what I know before I dare to speculate. I’ve been on the internet for over 20 years and I’ve seen it grow and evolve, from the early AOL days to the fall of MySpace. In that time, I’ve picked up on a few techniques to combat internet trolls. Here are just a few:
- Assume there will be trolls wherever there’s an opportunity and don’t get overly upset when they show up
- Never assume a troll is being one hundred percent sincere, nor should you assume that the troll is one hundred percent knowledgeable either
- A troll that makes threats is serious, but a troll actually carrying out these threats is exceedingly rare so keep that in mind
- Above all, deny the troll any and all forms of attention or reactions, as this is the primary fuel in which a troll operates
- Apathy is the most potent weapon against internet trolls
There are probably more techniques that are unique to certain situations. There’s probably a whole host of tips and tricks to deal with certain trolls that go to much greater lengths to harass others. Those cases aren’t typical.
How can I be so sure of this? Again, apply a little caveman logic and it’s obvious. Human beings have a lot of remarkable mental and physical traits, breasts and balls being some of the most notable. However, when it comes to our attention span, human beings are incredibly lacking.
The average human attention span is not that great and some even argue (albeit not very effectively) that it’s shrinking due to technology. A troll operates at the very basic of levels in terms of human capacity. That means a troll’s attention span should not be overestimated. The internet is full of so many distractions, cat videos being just one of them. A troll that doesn’t get a reaction isn’t going to stay interested for very long.
In the end, the greatest weapon that any of us can use against internet trolls is apathy. That is a troll’s ultimate kryptonite. When a troll goes to such great lengths to harass and demean, but earns nothing but a blank gaze in the end, it’s downright toxic. Their brains simply cannot process why they are wasting time and energy that could be better spent hunting for tigers and seeking fertile mates. It’s caveman logic at its finest.
This is a sentiment echoed by those who have a somewhat larger social media presence. Being a lifelong comic book fan, I frequent comic book message boards and social media. I see a lot of trolling, to say the least. Comic book fans are a passionate bunch, as we learned during the Avengers: Age of Ultron controversy surrounding Black Widow.
This leads me to Tom Brevoort, an accomplished editor at Marvel and a genuinely interesting guy. I’ve met him in person at comic cons. He’s great at what he does and the way he deals with fans is nothing short of astonishing. A couple years back, he responded to a question that effectively proves my point.
When Mr. Brevoort was asked, “What does Marvel fear more? Angry fans or apathetic fans?” he responded as follows:
“Apathetic fans, definitely. When fans are angry, we’re selling comics.”
That’s a refreshing bit of honesty from someone who often has to be coy about his business. It also emphasizes the power of apathy, both in terms of dealing with trolls and dealing with public visibility. That saying about there being no such thing as bad publicity is somewhat accurate, but it’s incomplete in that it ignores how human passions operate.
So with that in mind, use these techniques whenever necessary. If you’re a celebrity, it may be somewhat trickier because internet trolls can sometimes turn into dangerous stalkers, which is an entirely different problem that I’m not equipped to deal with. For those like me, who are a long way away from being famous, this should help make your internet experience more tolerable.