I’m usually very reluctant to make predictions about the future. Even though I try every year with the upcoming NFL season, I always disclose that my track record is not great. So, it’s exceedingly rare that I ever predict anything with confidence.
Today, I’m making an exception. Because I’ve never been more confident in predicting what will happen on May 26, 2026.
On that day, Grand Theft Auto VI is set to be released. And if, by chance, you had any plans that day, expect them to be impacted significantly. If you need to understand why, just take a moment to appreciate the trailer that Rockstar Games dropped for this game.
Even if you don’t play video games or aren’t a fan of games like Grand Theft Auto, there’s a very high likelihood you know someone who already has this date marked. I’ve highlighted before just how big this franchise is. It’s more than just a string of video games. Grand Theft Auto is one of the most valuable and lucrative franchises in all of entertainment.
Just look at the number of views for this and the previous trailer.
Look at just how much revenue the previous Grand Theft Auto game generated.
There are entire film and TV franchises that can’t even compare to Grand Theft Auto. Even if you find that annoying, thinking this game will only occupy a certain male video game playing demographic, you’re wrong. This game is going to completely overtake the entertainment landscape when it comes out.
So, between now and May 26, 2026 (assuming no delays), plan accordingly. Because it’s a near certainty that this date, as well as the entire week that ensues, will be the least productive week of the year. Grand Theft Auto VI is going to be the biggest video game of the decade, if not of all time. In terms of predictions, I’m as confident as anyone can be on this.
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